Posts tagged: Guide

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

By , September 30, 2014 11:01 am

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

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An inspired resource for creating meaningful design, Layout Workbook is one of five volumes in Rockport's series of practical and inspirational books that cover the fundamental areas of graphic design. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples, this book is a valuable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process. Cullen approaches layout with a series of step-by-step fundamental chapters addressing topics such as design function, inspiration, process, intuition, structure, organization, the interaction of visual elements, typography, and design analysis.

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Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites)

By , September 2, 2014 11:06 am

Web Style Guide: Basic Design Principles for Creating Web Sites

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Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: —a full chapter devoted to Universal Usability—guidelines and techniques for creating universally usable designs—a full chapter on Information Architecture and how best to promote its robust development—information on Search Engine Optimization and the designs that improve it—techniques for using Cascading Style Sheets for layouts and typographic design—185 illustrations, all in full color

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The Essential Guide to CSS and HTML Web Design (Essentials)

By , July 29, 2014 11:05 am

The Essential Guide to CSS and HTML Web Design (Essentials)

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The Essential Guide to CSS and HTML Web Design is a special book—it will tell you all you need to know to design great web sites that are standards compliant, usable, and look great, but not overwhelm you with waffle, theory, and obscure details. It is designed to be invaluable to you, whatever stage you are at in your career, with a mixture of practical tutorials and reference material—beginners will quickly pick up the basics, while more experienced web designers and developers will keep returning to the book again and again to recap on techniques they maybe haven't used for a while, or look up properties, attributes and other details. It is destined to become a close friend, adopting a permanent place on your desk. It starts off by giving a brief introduction to the Internet, and the broad area of web design, before diving straight in to HTML and CSS basics, reusing code, other best practices. It then focuses on all the most important areas of a successful web site—typography, images, navigation, tables, layouts, forms and feedback (including ready made PHP scripts for you to use,) and browser quirks, hacks and bugs. The book is completely up-to-date, covering support of the standards in IE 7 and Firefox 2. The last chapter of the book provides several case studies for you to dissect and learn from, including all the most popular web site archetypes—a blog, a store front, a corporate home page, and an online gallery. Then the book is rounded off with several detailed reference appendices covering CSS, HTML, Color references, entities, and more, meaning that any details you need to look up are close at hand. This book will teach you everything you need to know to create professional CSS and HTML web sites Up-to-date, covering support of the standards in IE 7 and Firefox 2 Includes practical real world tutorials, essential reference sections, and case studies

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Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

By , June 10, 2014 11:06 am

Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

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Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

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Logo Design Love: A Guide to Creating Iconic Brand Identities

By , April 1, 2014 11:12 am

Logo Design Love: A Guide to Creating Iconic Brand Identities

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:  Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

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Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

By , January 7, 2014 11:06 am

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

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Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

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A Project Guide to UX Design: For user experience designers in the field or in the making

By , December 3, 2013 11:06 am

A Project Guide to UX Design: For User Experience Designers in the Field or in the Making

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“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. "  -- Chris Bernard, User Experience Evangelist, Microsoft User experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That’s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. • Understand the various roles in UX design, identify stakeholders, and enlist their support• Obtain consensus from your team on project objectives• Define the scope of your project and avoid mission creep• Conduct user research and document your findings• Understand and communicate user behavior with personas• Design and prototype your application or site• Make your product findable with search engine optimization• Plan for development, product rollout, and ongoing quality assurance

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Learning Web Design: A Beginner’s Guide to HTML, Graphics, and Beyond

By , November 5, 2013 11:06 am

Learning Web Design: A Beginner's Guide to HTML, Graphics, and Beyond

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In Learning Web Design, author Jennifer Niederst shares the knowledge she's gained from years of web design experience, both as a designer and a teacher. This book starts from the beginning-- defining the Internet, the Web, browsers, and URLs -- so you don't need to have any previous knowledge about how the Web works. After reading this book, you'll have a solid foundation in HTML, graphics, and design principles that you can immediately put to use in creating effective web pages.In the second edition, Jennifer has updated the book to cover style sheets and reflect current web standards. She has also added exercises that help you to learn various techniques and short quizzes that make sure you're up to speed with key concepts. The companion CD-ROM contains material for all the exercises in the book, as well as trial versions of Fireworks® MX, and HomeSite™ 5; Adobe ® Photoshop® 7, ImageReady® 7, and BBEdit 7.Learning Web Design, 2nd Edition:Covers the nuts and bolts of basic HTML and style sheets, with detailed examples of formatting text, adding graphic elements, making links, creating tables and frames, and using color on the Web.Explains whether to use GIFs or JPEGs for different types of images, and includes important tips on optimizing graphics for web delivery.Provides dozens of web design do and don'ts, to help you make good web design decisions and avoid common beginner traps.Contains hands-on exercises throughout the book that allow you to try out new techniques along the way.Unlike other beginner books, Learning Web Design leaves no holes in your education. It gives you everything you need to create basic web sites and will prepare you for more advanced web work. If you are interested in web design, this book is the place to start. After finishing it, you'll be ready for the author's bestselling companion reference, Web Design in a Nutshell. Fireworks and HomeSite are trademarks or registered trademarks of Macromedia, Inc. in the United States and/or other countries. Adobe, ImageReady, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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Distinctive Design: A Practical Guide to a Useful, Beautiful Web

By , October 29, 2013 11:06 am

Distinctive Design: A Practical Guide to a Useful, Beautiful Web

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Learn to produce a web site that stands out from the crowdOne of the web designer's greatest challenges is to create a site distinctive enough to get noticed among the millions of sites already on the web. This book examines the bond between code, content and visuals to guide you through the factors that increase your design's visibility, usability and beauty. Using this practical advice, even web designers who lack strong artistic skills can develop super sites that strengthen the message and stand out from the crowd.Most books focus primarily on graphic design principles; this one shows you how to maximize and prioritize every design decision to help your site achieve its primary purpose: showcasing your content and servicesExplores the bond between code, content and visuals to guide you through the factors that increase your design's visibility, usability and beautyEnables even artistically challenged web designers to create elegant, functional layouts that attract visitors and are user-friendlyEvery web designer can benefit from this practical advice on creating an informative, attractive, easy-to-use site that gets noticed.

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White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design

By , October 8, 2013 11:06 am

White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design

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Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:* The basics of effective design that communicates its intended message* Pre-design planning* 13 Layout Sins to avoid* Basic typography* Working with color* Storyboarding for video, Web, and presentions* Information graphics* Mini Art School--all the basics in one chapter* Outputting your work

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