NOTES FROM THE TOOTH FAIRY AND SANTA CLAUSEHidden Messages in LogosWhat Is Your Business Logo Design Saying About You?What Is Your Business Logo Design Saying About You?What Is Your Business Logo Design Saying About You?What Is Your Business Logo Design Saying About You?What Is Your Business Logo Design Saying About You?

Posts tagged: Business

What Does Your Logo Say About You?

By , January 7, 2014 11:57 pm

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In the marketing world, a lot of attention is given to the concept of “image? both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from actuality. Business owners are faced with the difficult task of communicating to their consumers exactly what benefits they will derive from using their product or service vs. the competition’s offering.

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In the marketing world, a lot of attention is given to the concept of “image? both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from actuality. Business owners are faced with the difficult task of communicating to their consumers exactly what benefits they will derive from using their product or service vs. the competition’s offering.

One way businesses do this is through their logo, or their corporate identity. Part of a logo’s impact comes from repetition, the very act of seeing a familiar symbol on a continual basis. Every company, every branded product or service needs a logo for this purpose.

Because logos are everywhere, it is essential for a logo to have meaning; to present to the subconscious mind of the consumer a message about the corporation and/or the product it represents.
Of all the factors that comprise corporate image , the most significant one is that of integrity. Integrity, in itself, has components: honesty, loyalty, determination, strength, completeness, dependability.

Another element that is important for a corporate or product image is value; the consumer must perceive that they will be receiving something of worth for their money.

Leadership is another factor; it connotes a knowledge of the marketplace and the ability to conduct business in such a manner that others in the field acknowledge this company’s worth.

Innovation is another important component of image. Businesses want to be seen as creative, knowledgeable and able to meet consumer needs with the newest and best products and services.

To build such an image through logo design requires the use of all of the tools a graphic artist has in his armory: fonts, color, placement, size, pictures and design motifs. Logo designers know that some images require a sense of movement in the logo design; some need the strength of heavy block lettering; logos for products for infants, for example, would be best served with soft pastels and lines that are rhythmic and flowing rather than having sharp angles.

Any entrepreneur seeking a logo for his company or product should first choose the elements he or she wants to present as a communicator of the corporate image.

Knowing the relative weight of each factor, a logo designer can then create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image and indelibly imprints the logo in the consumer’s memory.

There are four options for actually getting the design work done. From a freelancer, an ad agency, from an online logo design specialist like LogoWorks, or by doing it yourself. All have benefits and drawbacks, but for most small businesses hiring a freelancer or using an on-line company are the most effective and affordable methods.

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How to Start a Home-Based Web Design Business, 4th (Home-Based Business Series)

By , December 31, 2013 11:06 am

How to Start a Home-Based Web Design Business (Home-Based Business Series)

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Everything you need to know to run a profitable Web design business from your home.

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How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD – ROM

By , February 5, 2013 11:06 am

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD - ROM

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The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.   The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Web Fluent: The Faster, Easier Way to Build Your Web Business

By , December 4, 2012 11:06 am

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