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Category: Web Design News

Stuck with a generic business card?

By , October 23, 2014 10:21 pm

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business card makeover

business card

Then it is time to add some spice to it.

Business cards are the most popular marketing tool for any business, big or small. But their familiarity can oftentimes result to it being overlooked or under-utilized when advertising strategies are implemented.

Here are some ways on making some “make-overs?

Use your mind to “pinch?the existing card. Add a sticker, write your name or a discount offer on the back, emphasize your guarantee, use fancy scissors to dress up the edges, or put a hole in the card. Anything you can do to personalize your business card will increase its chances of being kept and remembered.

Wrap up your card imaginatively. Use removable adhesive to stick it inside a classy note card or deliver your business card with style in an attractively wrapped box for immediate impact.

With the business card presentations, apply some memorable actions. Handing your business card to someone with both hands, for example, is a simple way to add psychological importance to the card. Learning a magic trick using business cards or using an unusual business card case are also effective tactics.

Also try to consider:

Adding more color to your cards. The vast majority of cards are printed in black ink on white card stock. Use colored card stock and your card is immediately more noticeable than 90% of your competitor’s cards.

Printing more than one card. Many entrepreneurs accomplish more than one role, own more than one business, or use business cards in different situations. It is not a good idea to try and put all information into a single card.

Use your business card not only as a marketing tool but as a means of conveying contact information. Design a business card that explains what you do and why someone should hire you to do it.

For many people, an address is not anymore an essential information on a business card. The space for that one could be best utilized by putting on your benefits, store hours and other guarantee.

You do not have to wait for someone to tell you to go and change your cards. No other better time than today to have a look at your business cards and plan the changes you can do with them to better improve your changes of being recognized.

You just might be missing out on the bigger things business cards can do for your business.

For comments and inquiries about the article visit http://www.businesscardsprintingonline.com

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Graphic Design Career Information

By , October 20, 2014 12:07 am

550

Are you ready to start your career in the Graphic Design industry? Do you possess the creativity, attention to detail, and technical training required to be successful, but just don’t know where to start?

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Are you ready to start your career in the Graphic Design industry? Do you possess the creativity, attention to detail, and technical training required to be successful, but just don’t know where to start? If so, then read on. Obtaining a rewarding and exciting position in the field of Graphic Design can be easier then you think. All it takes is getting the right work experience. And you can do that by focusing your talents in three basic areas: formal education, quality portfolio, and on-the-job training.

Formal Education: Graphic designers usually have a bachelor’s degree in art or design. Formal training helps you develop your talent and skills and provide training in computer software, which is highly utilized in the visual art arena. And while a degree is not always required for all entry-level positions, a formal education helps to balance your creative and artistic side, and gives you a much better chance.

Quality Portfolio: Before you can obtain a job in the field of Graphic Design, you will need a portfolio. A portfolio is a collection of your best work and helps demonstrate your skills to clients or potential employers. A portfolio may include hand drawings, computer images, photos, and print samples. You can collect samples from your art and design courses, save letters of recommendations from teachers and employers, etc. Let your portfolio speak for itself. A picture is worth a thousand words, so do a lot of talking with your work. If your portfolio is weak, the chances of you landing that dream job are slim.

On-The-Job Training: As a beginning designer, you will most likely receive on-the-job training. If you have the option, participating in an internship or practicum program while in college is an excellent way to prepare yourself for future work experience and job possibilities. An internship helps build your skills, demonstrate your talents, and make future job contacts. This is essential to getting started in the graphic design industry.

Getting Graphic Design Experience
Like most individuals, once you’ve completed your technical education and training, landing the perfect job isn’t always as easy as you might expect. In order to get the most out of your college or technical school training, you should seriously consider enrolling in a Graphic Design practicum. In a typical practicum, you will gain experience in the graphic design field by working for a company that is directly involved in the industry. You will gain work experience and additional training in your specific area of interest.

Additionally, you will receive college credits towards your graduation requirements.

Why A Practicum?
Usually, by the time you enroll in a Graphic Design practicum, you know fairly specifically which area of graphic design you wish to work in. However, there are many times that students are still undecided. A Graphic Design practicum will allow you to work in a particular area and “test the waters” before you go out and apply for an actual paid position. As such, this type of experience is practically unmatched as an educational tool since you can dabble in a number of areas within the field and find exactly what fits your talents and desires firsthand. You might even land a job this way from the company that provided the practicum. Many students have landed a job this way.

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Website Redesign for Existing Websites

By , October 16, 2014 12:34 am

493

Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.

web site design, web site redesign

1) Is your website fresh – Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines.

2) Create a professional image for your website. Out dated graphics and look of the website can turn away your visitors to your competitor’s website which is Eye-catching and easy to use and functional website. A clean looking website gives a professional image to your business and it creates leads and sales.

3) Forbidden code which can lead to be banned by search engines also outdated codes of your website is pretty hard for search engines spiders to read your website. As technology changes it is a must for website owners to get updated with the latest technology on your website other you business will be left out in the competition.

4) Design flaws which is difficult in getting listed in search engines and directories.

5) Updating your keyword which is a key to your success of your website, Identify new keywords and increase your keyword density for effective placement for your website optimization

6) Replace your outdated and flashy images with fast and furious loading images which is quick to upload and you can keep your visitors in your website. Even though internet has come out of age still there is a large amount of user who still uses dialup connection for using internet.

7) Check your website is compatible with your all browsers. If you browse the web you see numerous websites that are non compatible to different browsers.

8)There are out sites on the internet where you would be searching for links and it is pretty hard and frustrates the visitors so having a easy to locate links on your website will help visitors to find information which they are looking for this in turn will increase sales and leads.

9) The other reasons are your website just needs an update.

Yes website re-design is a must for all website, if your website is out of date and the website is not working as it you need to be Website redesign is the answer.

Every website needs revamping and improvement in design and look of the website.

Many factors go into making an effective web site.

You need to look at the usability of the site to make a site effective. Navigation, colors, fonts and download time are just some of the main aspects.

The key is to understand the basics and then looking at adding specific features that apply to your web sites niche. A poorly designed and unattractive website will not do your company justice. A simple change of image can dramatically increase sales.

Redesigning a website is not a costly procedure, but can be a very effective way of enhancing your company’s image and boosting business sales.

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How to increase link popularity

By , October 12, 2014 1:48 am

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There is a term used in the optimisation industry- content is king. This is very true. SE’s (Search engines) love content, especially regularly updated content. With this in mind, you must remember that links are queen.

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There is a term used in the optimisation industry- “content is king? This is very true. SE’s (Search engines) love content, especially regularly updated content. With this in mind, you must remember that “links are queen? Having inbound links to your website is a very important factor of the SE?s algorithms, if you want to increase your visibility on SE’s then you must increase the amount and quality of the links that point to your website. For many small to medium companies the cost of paying for a full time link building campaign is far too expensive.
Companies, webmasters and web site owners should be constantly trying to improve link popularity (inbound links to their website), an increase in inbound links will cause an increase in visibility on the SERP’s (search engine results pages).
The times of “a link is a link?have however passed. Reciprocal links should only be arranged with websites that are about the same topic or share similar content. Websites that reciprocate links with websites that are not similar are deemed as artificially trying to increase link popularity by the SE’s. One way inbound links are more valuable than reciprocals, and remember that it is the quality of links that also bears more weight. One link from an authoritative site with high PR (Page Rank) is worth many links from that friend of yours that just built his personal website!
Anchor text- This is the word or words that are used to link to your website. e.g. “seo consultant ?is anchor text that actually points to my home page www.goyam.com. This is often called the links “title? Use the keywords that you would like a high ranking for as the anchor text.
For instance Smith LTD sell widgets of all shapes and sizes. They would like to rank well for the term “plastic widgets? They start submitting their website for inclusion in free web directories. When asked for the anchor text or links title during submission it would be far more beneficial to use the text “plastic widgets?rather than Smith LTD.
With all this in mind you should start your link building campaign as soon as possible? Google will spider links to your website several times before accepting their importance, this process is known as “waiting for the links to mature? This can often take several months.

So, here are my top 10 ways to get inbound links to your website.
1) Submit your website to free web directories. (Make sure you submit to the right category).
One of the most important free web directories to submit to is www.dmoz.org (the open directory) DMOZ is used by Google for all of the contents of their Web Directory. Many SE’s and directories also use DMOZ results for their directories. Google also gives a link to your site from DMOZ a lot of credit. Beware DMOZ is edited by humans and getting listed can take anywhere from 1-18 months, so the sooner you do it the better!

2) Submit your website to premium & paid web directories. (Make sure you submit to the right category).

3) Request website visitors link to your site.
Visitors to your website are there because they are interested in the content/products/services of your site. Ask them to link to your website, webpage. You can even supply the HTML code for them to link to your website. E.g. if you would like to link to this page please use the following code:

4) Write and distribute articles.
Write articles about your product & related services then submit them to article distribution websites. This is a very effective way of getting inbound links. The idea is you place a link to your website at the bottom of each article, then when webmasters use your article as free content for their website they must include the link at the bottom of the article.

5) Exchange links with other similar websites (reciprocal linking).

6) Contribute in forums.
Many forums allow you to place a signature at the bottom of every post. Place a link to your website with the use of anchor text and gain a link for every post you make. Also you may post links to your website in the main topic part of the forum. Do not spam though- Only post links when it is appropriate. It is better to be a good contributor to a forum than spam the forum with un relevant links.

7) Create a blog.
Create an informative blog about your product or services. “Bloggers?are linking fanatics. Get other “bloggers?to link/reciprocal link to your blog and then place links from the blog to your website.

8) Answer questions in Q+A websites.
It is easy to answer questions in places like Yahoo! Answers or Google Groups and provide links to relevant resources. (e g your website!)

9)Paid Links.
Some websites allow you to buy links from their website for a specific length of time.
Generally this is done from websites with high PR (Page Rank). And the purpose of it
is to increase a websites Page Rank.

10) Develop an easy to link to, informative site.
This goes back to “content is king? If your website is of high quality, good information with no grammatical or spelling errors then web site owners will naturally link to your site

Increasing results through Geo-Targeted SEO

All the factors now encompassed in the world of search engine optimisation are both varied and simple, however time and time again website owners fail to see some of the most recent ‘common sense principles’ behind an effective and successful SEO strategy. This article aims to bring to light the most recent change in SEO, GEO-Targeting.

There are a countless number of directories, information portals, articles, FAQ’s, Top 10 listings, and other resources that repeat each other about the most important factors of SEO and it’s benefits. Many of them however fail to explain some of the more recent changes in the ‘formula’ of successful optimisation.

It has long been the case that users will open a search engine, search for a product or service e.g. “Office Furniture” and make use of that company to make their purchase or gain information.

Over the past few years’ consumers and businesses have started to make many more purchases directly online, as the general attitude towards online transactions has changed quite significantly.

A change in trends

As the consumers and businesses have begun to accept making a purchase online as a normal course of action, the places that they look for these products and services has started to come under consideration.

If a company wants to purchase some office furniture they will no long simply search for “Office Furniture”. Why? Because the term is too broad, brings up many irrelevant results and often the companies listed are not in the same geographic region as the company looking for the furniture.

When searching for products that are going to be purchased online, the customer ideally wants to be dealing with a ‘local’ company or business. This helps them feel more ‘secure’ in making the purchase as they know that the supplier is covered by the same laws, easier (and sometimes cheaper) to communicate with, and other factors such as delivery costs and language barriers are far more manageable, making the entire purchasing experience more streamlined.

What is Geo-Targeting?

It is during these searches that geo-targeting comes in as a factor of the search. If a customer is looking to buy office furniture and they are located in the USA, it is very common for them to append ‘USA’ to their search, so instead of looking simply for “office furniture” they will search for “office furniture USA” or a similar variation on this.

The effect of this is that the search engine results returned with be mostly UK based as ‘UK’ is a term used within the sites on their contact details, delivery information pages, legal disclaimer, and often company description pages.

Geo-targeted searching is the act of refining your search by including the name of a location within the search term. Examples would be “office furniture UK”, “jewellers in Berkshire”, “UK Office Supplies” etc.

Why use geo-targeting in SEO?

As explained earlier, users are changing the way that they search for information to find results close to their location. Many sites that are currently indexed do not really have a large amount of information to help search engines deem them ‘relevant’ to the appended location term, often because they simply don’t have their intended geographic area for marketing mentioned on their site enough.

By including the intended geographic market in the keywords used with an SEO campaign and the optimisation performed on a site, it is possible to have a dramatic and successful increase in both top results, traffic to your website, and indeed potential customers finding your products.

It is very simple to include geo-targeted terms and phrases within the normal action of search engine optimisation and will go a long way to increasing the revenue a website can generate for it’s owner.

There must be something bad about doing this?

Alienation of potential customers is always possible. If a user in the US is searching for simply “Office Furniture” and your website happened to show up with “UK Office Furniture” in it’s title, it is more than likely that the searcher will skip visiting the website because it states that it is targeting the UK.

This can be seen as a positive in the sense that it actually has had the effect of qualifying your traffic even more. It just successfully stopped a user visiting your website that would have found out that your products are UK specific and that they could not purchase their requirements from your website anyway.

Of course this could also be a negative. If you ‘mainly’ target the UK but indeed sell to overseas clients this may have just lost a potential sale.

Should geo-targeting be used?

This brings us to an important decision. Should geo-targeting be used in an SEO campaign? The answer depends solely on the target audience or geographic region of the products and services provided.

Should your product be for a specific area or country, or you tend to only deal with local businesses then yes, you should certainly look to be geo-targeting your optimisation to increase your sales.

The second situation is that some of your products or services are available to many areas while others are not. In this instance simply use selective geo-targeted optimisation within each of the products or services sections.

Lastly, if your target market is not constrained by geographic regions and is available anywhere, such as online services or products that have worldwide delivery, then more than likely geo targeted optimisation is not an option. Of course, it could be that producing several “global market” sites that are tailored for your most prominent geographic regions could help improve sales as each of these additional sites can be optimised with geo-targeting separately.

The key is that geo-targeting an SEO campaign can make a tremendous difference to all factors of a websites success. It is simply a case of deciding if it is a viable option for the products and services the website provides.

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Website Development – Virtual Real Estate

By , October 8, 2014 3:00 am

353

Do you remember when you could “own a piece of the rock”? Well, now you can own a piece of the web, it is basically the same thing, only it is more like “virtual” real estate. You can put things on your website, and it will stay there, it is yours, you own it. And it is especially useful when you put things on your website that you want to sell.

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Do you remember when you could “own a piece of the rock”? Well, now you can own a piece of the web, it is basically the same thing, only it is more like “virtual” real estate. You can put things on your website, and it will stay there, it is yours, you own it. And it is especially useful when you put things on your website that you want to sell.

First of all, you need to register a domain. Domain? What is a domain, you ask? Well, a domain is like your house, or place, and all you have to do is give it a dot.com name to turn it into your own “virtual real estate”.

In deciding what you want your domain name to be, you need to consider your “niche”, and what kind of product or service you will be providing to that niche. If you are providing recipes for beans, you might call your site beanrecipes.com. So you need to figure out what it is exactly that you have to offer, and decide on a domain name, like the one used above. The process of coming up with a good name is a fairly easy one. Just keep it to one or two words, like, makingmoney.com, or bobspizza.com, just for an example.

After you have decided on a domain name, you can just look up a domain registrar with your favorite search engine, and get that name registered. (You can also find a link to a real good one on my website.) Noone can use that name now. And if you go a step further, by getting it hosted on the internet, then you can begin to start developing your site into a profitable business online.

You can go to my website, for more information on this subject. Click on the links to visit my mentors,( the ones who taught me how to build my own piece of virtual real estate!) Register at my site, and I will send you incredible reports, and other “goodies” from time to time. Wishing you all success and happiness!

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For Automated Sites – PHP and MySQL Are A Perfect Match

By , October 4, 2014 3:57 am

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You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.

automated, automating, web site

You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.

A bit of programming is going to be necessary if you want to automate a site. There are many types of programs that can be used to automate a web site including JavaScript, PHP, Perl, ASP, Java and more. So, which do you use? For many, it is a personal choice.

I prefer PHP for programming. PHP is a particularly useful programming language because it allows for advanced programming and is easy to integrate with web pages. Another plus of PHP is that the language interfaces very well with MySQL, a popular type of online database.

Yet another plus of PHP is that it is Open Source Code. The actual code that is PHP is available to the public for free, while the source code for products such as ASP are not. Because PHP is open source, there is a large community of PHP programmers that help each other with code. This means PHP programmers can rely on each other by using reusable pieces of code called functions and classes rather than constantly reinventing the wheel. This can dramatically cut down on production time.

Overall, PHP is flexible, cheaper than many alternatives, and built around a community. PHP and MySQL are excellent choice for webmasters looking to automate their web sites.

What Can PHP and MySQL do for me? Just about anything you can think of. That is the beauty of custom programming. A few ideas of what you can do with a PHP and MySQL driven site include:

1. E-commerce

2. User Polls

3. Keyword Tracking

4. Set User Preferences

5. Manage Password Protected Member’s Areas

6. Lead Follow Up

7. Customer Relations

8. Content Management

9. Email Newsletters

10. Accounting

11. Invoicing

12. Scheduled Updates

The list is limited only by your imagination. Once you have decided to go with a PHP and MySQL site, you can either get a custom program created, use a prepackaged version or a combination of both. Many PHP and MySQL programs that come prepackaged are easy to customize and can save you a lot of time and money over starting from the ground up.

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A Newbie’s Guide to Setting Up Your Website

By , October 1, 2014 11:04 am