Category: Web Design News

Using XSAS to develop multiple XOOPS sites locally

By , August 1, 2014 8:05 pm

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This tutorial provides step-by-step instructions for how to develop multiple XOOPS websites locally using XSAS (XOOPS Stand Alone Server). I use this information pretty much on a daily basis, and I hope you find it helpful, too. As always, I welcome any feedback or suggestions you may have.

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This tutorial provides step-by-step instructions for how to develop multiple XOOPS websites locally using XSAS (XOOPS Stand Alone Server). I use this information pretty much on a daily basis, and I hope you find it helpful, too. As always, I welcome any feedback or suggestions you may have.

(It is assumed that the reader has a basic knowledge of folder structures, permission settings, how to perform basic operations in phpMyAdmin, and of course, how to install XOOPS.)

1. Create a folder on your hard drive called Localhost

2. Run the XSAS Setup program in that folder

3. Create your folders in the www root of XSAS to represent the different sites you will be developing (i.e.: Clients, Personal, etc.)

4. Extract a fresh distro of Xoops in a temp folder

5. Copy the html folder from your Xoops package into the various folders you created in step 3.

6. Rename the html folder to represent the particular site to be developed (i.e.: Client1, Site2, etc.)

7. Start the XSAS server on your local machine

8. Open PHPMyAdmin from the advanced tab of the XSAS GUI

9. Create a database that has the same name as the database used for your published website (the site on the Internet)

10. Open a browser and navigate to http://localhost and select the folder of the site you want to install (ex: http://localhost/clients/somecoweb/). This will begin the installation of Xoops as usual.

11. Setup Xoops as you normally would

12. Put the database name of the site you want to develop in the appropriate field, but put root as the database username with no password

13. Make sure you change the prefix for the tables to match the database you will import later (if applicable)

14. Complete your installation as usual

15. Export the database from your site that is on the Internet into a text file. (Be sure you export it with complete inserts and add ‘drop table’. This will insure a proper import later.)

16. Open the text file in a text editor and do a find and replace for the url

(i.e.: Find the Internet url that the site would use online and replace it with the local url.
ex: Find: http://yourdomain.com/
Replace with: http://localhost/the_directory_where_you_installed_xoops/) Save your file.

**The copy and paste method works best for the aformentioned step.**

17. Open PHPMyAdmin in XSAS and import the database you just edited.

18. Now test your site out.

**If you will be developing multiple sites, I’ve found it quite convenient to keep a bookmark of http://localhost and I add a bookmark for each additional site when I begin development (i.e.: http://localhost/clients/client1, http://localhost/clients/client2, etc.)**

Now, after you’ve made all the changes you want to your site locally, you only have a few steps to follow to publish your work online.

19. You essentially repeat steps 15-18, but instead, you export from localhost’s database, edit the sql file to change the url to the Internet url, and you import the database into the online SQL server.

**It’s also important to note that, if you have added any additional files to your website while developing it locally (i.e.: themes, modules, hacks, etc.), you’ll want to upload those files to your web server prior to updating your database.**

On another note. If you want to work on your website away from home, if you’ve setup your local server as I’ve outlined, you can just copy the entire Localhost folder onto a USB Pen Drive and take it with you. Then all you have to do is just execute XSAS directly from the pen drive on any Windows 98 and above system. Since XSAS always creates a virtual w: drive, this method works quite well for portable development and demonstration.

This article mainly focuses on XSAS and XOOPS, however, similar steps can be used for virtaully any standalone server software and content management system. These two were used because it is a combination I know to be relatively bug-free and easy to use.

How affordable websites can make you money

By , July 28, 2014 8:45 pm

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Do you have a website that doesn’t bring you any business? There’s a myth circulating that you have to invest a fortune to make money through the web. Of course the likes of Amazon and eBay have thrown cash at their websites and are reaping the rewards, but I’m not talking about companies of that size. Budget websites can also generate income with the right approach.

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  • Do you have a website that doesn’t bring you any business?
  • Are you worried about investing more money in a website that isn’t performing?

Well here is some good news: affordable websites can make you money!

There’s a myth circulating that you have to invest a fortune to make money through the web. Of course the likes of Amazon and eBay have thrown cash at their websites and are reaping the rewards, but I’m not talking about companies of that size. Budget websites can also generate income with the right approach.

The great thing about doing business online is that you can keep your overheads low. No need for expensive shop fronts, offices, printed brochures or a large workforce. Ideal for the small business without endless capital resources.

It is perfectly possible to do business via the web and make a tidy profit using a modest website on a small budget, providing you follow some basic rules regarding content and structure, and concentrate on converting visitors into sales.

I read a fascinating article last week, by Michael L. McGrath of MLM Celtic Enterprises, which successfully articulated some similar ideas that I have been talking to my clients about recently:

“Every web site has a Most Desired Response, that which the the site owner wants the visitor to do while visiting, and that MDR needs to be identified. The site’s design and content need to be crafted tightly and well around the MDR, identify it with absolute clarity, and remove all obstacles that might prevent a visitor from the response.”

That – in a nutshell – is the key to a successful, profitable website, and it need not cost the earth!

It’s amazing how many start-ups fail to grasp this idea, and then complain that their website fails to bring them any business. Imagine that. If you follow a few basic rules, you can produce websites that actually bring you business.

Concentrate on the following:

  • identifying your Most Desired Response
  • identifying your target audience
  • structuring your site and preparing content, based on your MDR and your target audience.

Identify your site’s Most Desired Response

Rather than thinking about how you would like your site to perform, think about how you would like your customers to behave. There’s a subtle but crucial difference.

More often than not, your MDR will be a visitor buying your product or service. By the way, if you want to take online credit/debit card transactions, you can use PayPal, which is quick and easy to set up. All you need is a bank account to get started.

But your Most Desired Response doesn’t have to involve an online transaction. Very often an MDR will be making a phone call, making contact via email, or simply registering personal or business details.

Be sure of your target audience

Successful small businesses identify and corner niche markets, rather than attempt to take on the world! This is doubly important for online marketing, because you will want to avoid competitive keywords when preparing your content for the search engines.

Structure your site and prepare your content

Once you have established your MDR and identified your Target Market, you can begin to structure your site. The structure and content of your site should serve exclusively to trigger the Most Desired Response from your Target Market. Anything which does not fulfill this criterion is superfluous and should be discarded. Be ruthless about this. Avoid building in gimmicks to your

site, which only serve to distract your visitors from the MDR.

I recommend drawing a flow chart which maps your visitors’ journey beginning with the keywords they enter into Google, and tracking their movement through your site to the holy grail – the Most Desired Response.

When preparing your content, you will need to bear two things in mind. Firstly, it has to comply with the MDR. Avoid superfluous waffle, and make sure everything you say is leading your visitor towards that all important conversion. Secondly, you will need to make sure that your content attracts your target audience to the site in the first place – via the search engines. Start by identifying the right keywords – or more accurately keyphrases – and then ensure that they feature in your content.

In the online world, niche markets take on an even more important role, when you come to choose keywords. The big boys will have the generic keywords sewn up already, and those keywords won’t bring you targeted traffic anyway. If you can concentrate on a specialist or localised market so
much the better. You will stand a far better chance of driving targeted traffic to your site and generating hot leads. Of course you need to make sure that your keywords are not so specialised that none of your potential customers are using them. It’s a fine balancing act. Nichebot offers a useful tool for working out the most productive keywords.

So you see, none of this is going to cost you the earth. A great deal of thinking and research (I never said it was easy!), but not a great deal of money. Quite the reverse: if you follow the rules, you will soon be making money.

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Web Development Services in India

By , July 24, 2014 9:34 pm

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The Internet has proven to be the most profitable and powerful medium to promote businesses in last few years. Internet has become an indispensable channel for the growth of your business. Be it marketing and brand promotion or customer acquisition or new market penetration, you have to have a corporate website for your business. For more information about Indian web development companies, search engine marketing services Delhi, SEO companies Delhi visit: www.brickblue.com

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The Internet has proven to be the most profitable and powerful medium to promote businesses in last few years. Internet has become an indispensable channel for the growth of your business. Be it marketing and brand promotion or customer acquisition or new market penetration, you have to have a corporate website for your business.
India has become the most sought after country for web development services. Website development companies in India are in a greater demand because of various advantages. These web design companies, India provide maximum online presence with a functional and profitable e-solution.

In India, many web marketing companies are located in Delhi. These companies provide a complete solution from documentation, presentation, rich content to security and Interactive User Interfaces. Web development companies Delhi have experts to work in flash based tools to initiate dynamic products, XML, SOAP, WSDL Java, J2EE and client-server technologies. They are continuously adding the latest to cope with ongoing online changes.

Beside developing and designing good websites, there is also an increased demand for Indian SEO companies. These SEO companies Delhi are managed by professionals who have the clientele from all over the world. Website marketing companies, Delhi are engaged in providing world-class services to every kind of businesses. These Indian SEO companies offer affordable & ethical SEO operations customized SEO services, SEO Consultant Services, Website Promotion, Search Engine Placement in Google and other major search engines & directories. IT revolution has proved that with the right knowledge and resources, you can make an effective, attractive webpage but if it has got no visibility, it loses all importance. Professional SEO experts in SEO companies, Delhi strive to make your website get maximum visibility and help you to take the World Wide Web by storm.
A SEO company, Delhi also facilitates Search Engine Marketing (SEM). Search engine marketing services Delhi is essential for increasing the ranking of the website as SEM is used to enhance the traffic result. A high quality search engine marketing process can increase the visibility of a website in search engine results pages (SERPs). Indian SEO companies have knowledgeable professionals who constantly search methods of enhancing rankings including Video search marketing. They ensure high rankings for whole website, per page, pay per click advertising and popularity.
Presently, Indian market controls almost 90% of Web Services outsourcing business. There are many noticeable benefits to this. Web development company, India provides technologically advanced internet solutions to clients internationally at minimum cost and optimal timeframe. These Indian Web design companies also look after back-end support requirements of the customers through outsourcing methodology. Providing maintenance and ongoing support to upgrade the needs of the businesses is a major benefit you can get from an Indian web marketing company. India has a vast resource of talented, skilled web development workers who deliver a top quality service. Another benefit is of language. Most Indians are proficient in English language. It makes Indian web development companies easy to interact with international clients and also saves time in explaining details of their requirement. One more point to note is that Indian government has been very supportive of this. It appreciates and encourages the IT potential of the country and has started several programs to promote it. Promotion of IT industry has contributed in betterment of Indian economy also.

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Self optimization guide | optimization

By , July 20, 2014 11:09 pm

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“It’s an incredible SEO Guide! I had not thought that I could do it. But Mr. M*****l’s Practical SEO Guide has helped me a lot.

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“It’s an incredible SEO Guide! I had not thought that I could do it. But Mr. M*****l’s Practical SEO Guide has helped me a lot. Now I’m receiving 70,000 visitors per month to my website on average and almost able to close 2000 deals every month. I personally recommend you to buy Mr. M*****l’s Practical SEO Guide and SEE you business booming?

If you search for “self optimization guide?or similar type of key phrases, I’m sure you would get thousands of websites, boasting, persuading, acknowledging and selling such guides. Although I’ve not inquired, how far these web promotion guides have helped webmasters. Whatever may be; everyone has a chance to sell his/her products or services in this World Wide Web.

As an SEO consultant, I’ve talked several people online. Some of them really stand out in SEO and very specific in inquiring about SEO services. Some visitors have known the “SEO?word only and ask me to optimize their sites for various highly competitive key phrases within two to three months. And another group of people are who do not have any idea in SEO. Once they found your site through search, they inquiry for some minutes, then for some hours, then for some days and then give every responsibility to the SEO company. I do not have any personal hatred or liking for any of such subjective grouping of SEO service seekers. I always love and welcome each and every visitor who lands on my website.

There are millions of SEO companies are active in the WWW, as they know very well that SEO is growing industry and has a lot to offer them. But there are very few SEO companies that promote your website ethically and professionally. But why wasting dollars in SEO of your website, if you can do it yourself! Marketing is all about selling commonsense. SEO as a part of online marketing is too the part of that Commonsense. The basic difference between SEO and Product Marketing is the product itself. SEO is all about marketing website so that maximum number of people would visit your website. Here I’m providing you some common SEO tips that you can try out at your desktop without hiring any SEO expert and can find healthy increase in website traffic:

#1: Understand Your Business
Very often I’ve seen many webmasters do not have any idea what the industry demands from its participants and what customers demand from the industry. If you fall in this category, then you need to review your stand and go back to basics so that you can understand the industry where you are managing your business. Exhaustive analysis of an industry can give you a better overview of the strength, growth, risk factors and finally the ROI associated with business. This helps you in targeting the niche of the industry.
#2: Market Research
Market has two ends: one is SELLER END and BUYER END. You success depends on the better co-ordination on these two ENDs. Most depends on the BUYER END as buyer completes the total Business Process. Buyer has its own typical way to see, understand and express a product/service. Most business analysts are researching to explore this typical buyer perception of a product. In offline marketing, it’s pretty difficult to read a buyer’s mind. But online marketing, a business man can track how a buyer expresses a particular product. In SEO, we call it as KEYWORD or KEYPHRASE. So Keyword Research is another significant strategy that helps you in understanding what and how your possible visitors would expect services or products from you.
#3: Targeting the Right Niche
After Keyword Research, it’s time to targeting the visitors. If you are new to the industry, then you need to be patient and target such keywords/phrases that have lesser competition. By “Keyword Competition? we understand the List of Web Documents That Presented by Search Engines as Results of a Particular Keyword/Phrase. It is too difficult to rank for a highly competitive keyword/phrase in search engine ranking pages (SERP). Now it is time to bring some modifications to the documents to make them search engine friendly as well as visitor-friendly. Thus you can make your web documents relevant to various keywords/phrases. As we know search engines present results according to the relevancy of the document to the searched keyword/phrase.
#4: On Page Optimization
On-Page elements are the elements that exist in your website. Elements like web documents, scripts, URL, menu, files (like images, videos, and audios), content, and META elements. You need to modify to make these elements search engine friendly. You can use the targeted keywords/phrases in URLs, META elements, Headers, Content, Link texts and image file names. Search engines can’t crawl images. It recognizes images by its filename and alt tag. So if you’ve used keywords in these parts, then the web document can be more search engine friendly. Once you are done up with these elements, you need to do some off-page campaigning.
#5: Off Page Optimization
Off-page optimization is all about getting online referrals. URL is the minimal way to establish a web document. It’s pretty difficult to understand a web document from its URL itself. That’s why people hyperlink texts to present a web document. There are various techniques of getting online referrals for website. Some of them follow:
?Directory Submission
?Article Distribution
?Blog Submission
?Forum Submission
?Book Marking
?RSS Distribution
?Image Distribution
?Profile Distribution
?Banner Distribution

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Set Up Web By Pioneering Design

By , July 16, 2014 11:54 pm

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By using proficient Web designing organization of India, Your online business with be optimized with their help. This professional Web Design Delhi will make sure to make your business a successful one. Web Design Delhi is able to address your web site or web marketing campaign challenges effectively.

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So to achieve success and to be on the top rank of the search engine results, work with the best web designing company Delhi with the help of its expertise and know how tools, you can definitely gain success. Web Design Delhi is the most important aspect of a company website. A visually appealing website is more likely to attract attention of a casual visitor than a scantily designed one. A good design may not always be heavy on graphics. It is more to do with the lay out and using the right color combinations. In fact, the color should be as per the theme of the website. Web site designing requires a lot of innovativeness and an artistic bend of mind. Some time one can accomplish much more by intelligently using certain effects like image rollover, image swapping, frames etc. A number of tools are now available to the designers and the list is ever increasing. There are specialized tools for creating various types of special effects. Website designing has now become a self-sufficient industry in India. There are a number of organizations who just do website designs and prepare templates. Anyone can choose these templates and then get their own website designed as per that design. This saves a lot of time as well as effort. The templates are accessible based on the graphics content, purpose of the sites, animation etc.

Web Design Delhi is the most imperative portion of a company website. A visually alluring website is more likely to attract interest of a casual visitor than poorly designed one. A good design may not always be important on graphics. It is more to do with the lay out and using the right color combinations. In fact, the color should be as per the subject of the website.

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Web Design by e-Fuzion

By , July 13, 2014 12:52 am

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Web Design Delhi is the most imperative portion of a company website. Web Design Delhi is the most important aspect of a company website. A good design may not always be important on graphics. A good design may not always be heavy on graphics.

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Web Design Delhi Website designing is defined as the arrangement and the creativity of the web pages. A web designing page is consists of the images and the text and we can say that the web page has the information or the data part. As the same formula applies on Web Design, Any body can choose a website on the basis of its design. Every page of the website is the HTML page and has its own address. You would not settle for just any other design which would be very impressive, especially when your customers are advanced and have dynamic preferences. Your website Web Design Delhi Company ought to be different for others. e-fuzion, a prestigious web development organization, you would get more than what you thought you could do with your precious website.

Web site Design Delhi is defined as the arrangement and creation of web pages that in turn make up a web site. In web development designing is an important part as they constitute the building blocks. In Delhi you find lots of organizations on the basis of web designing. A website typically consists of text and images. Web Design Delhi, saves lots of time as well as effort. Rather than programming related. It is also easy to judge the quality of work as it can be checked visually and in a very short time. Once a website is completed, it must be published or uploaded in order to be viewable to the public over the internet. This is done using an FTP client. Once published, the webmaster may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the website to a search engine such as Google or Yahoo, exchanging links with other websites, creating affiliations with similar websites, etc. While designing a website the guidelines laid down by search engines should be followed. What things of deliberation should be part of your interactive marketing through web sites? Web design develops the essential parts of the on your website which really needs priority. Web Design Delhi always forms an important alert in the process of web promoting or web hosting. I just work as an advertisement. This will help you to have a website which is aesthetically appealing as well as search engine friendly. Olive e Business in New Delhi, India has over a decade experience in web site design and development. The more powerful web pages can be got from these basics is shape, texture, color, lines and line works.

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History of Web Design

By , July 9, 2014 1:54 am

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History is the replica of the present. Thus, we have to press our flashback imaginary buttons in order to have a sojourn in the times of yore.

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History is the replica of the present. Thus, we have to press our flashback imaginary buttons in order to have a sojourn in the times of yore.

We have to know the beginning in order to relate it to the present and the future. In the case of web design, history is conclusive and clear and it is interesting to dwell a tad in a world of imagination, art and craftsmanship. Together we go back?
In the late 1960′s, internet was used to transfer data between computers through the telephone network system. The transfer was made possible by transmission control protocol/internet protocol (TCP/IP). It was developed by Advanced Research and Projects Agency. It was primarily developed for US military needs however, it was later used by some universities.

In 1969, aside from the creation of ARPANET, Generalized Markup Language (GML) was also created. This was made possible by the brilliant minds of Charles Goldfarb, Edward Mosher, and Raymond Lorie. GML was then used to facilitate text management in large information systems.

It was in 1980 when American National Standards Institute (ANSI) committee built on GML and published a working draft of Standard GML, or SGML. This was later on adopted as the standard system by government agencies, research companies and schools. Few years after, a scientist working at CERN, the Nuclear Particle Physics Laboratory in Switzerland, by the name of Tim Berners-Lee, invented the HyperText Markup Language (HTML) to define the structure of Web pages. It is a standard hypertext language protocol and browser program that interrupts the html version and converts it into text. HTML was used in a lot of contents and multi-media images or anything that uses tables, graphics, audio, video, and mathematics symbols.

Berners-Lee is also responsible for the early developments in the web’s ability to link academic papers like books researches and studies electronically. Another contribution was the inception of the concept of internet to answer the intellectual and emotional queries of people around the world.

It was also in 1980′s when the web experienced a rapid evolution. The changes are now used by business, education, government and other companies and entities. This is the ear when the World Wide Web was developed by a scientist who has explored communication methods through computer network.

Early on, browser programs were only capable of viewing texts, but nowadays, they have already developed into a wide range of computer platforms. Aside from that, there is also lots of authoring software available these days. In fact, it has turned very user-friendly that children can very well understand and use it!

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How to find and avoid overselling hosting companies

By , July 5, 2014 2:56 am

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If you are reading this you probably need help on choosing a good provider as a hosting service. In the last ten years the pc industry has reached its limit.

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If you are reading this you probably need help on choosing a good provider as a hosting service. In the last ten years the pc industry has reached its limit. As a result to that there is even more competition than ever before. But not all services are good. They will promise everything and than once you pay them, they WILL leave you in the dust.

How can I avoid being cheated?

The so called frauds usually make a quite good review and story about their companies so if you can’t distinguish silly offers and if you don’t have some experience, than you are an easy target.
Keep in mind. Most of the providers just care about money and not you and you needs.
Here are some examples of a silly offer:

- 5000 GB of transfer, 500 GB of space, 1 free domain etc. just for 4$/month
- 5000 GB of transfer, 500 GB of space, 1 free domain etc. + the site creation for just 10$/month

These 2 are just examples. Hardly anyone can fall for them. But in the real life, the offers can be much more cunning.

Some companies won’t even answer you the second you pay them by paypal or some other bank account. That’s usually considered the easiest way of getting money.

If you are just starting in this business than you should follow these steps so you can at least have an idea on which are real offers and professional providers, and which are the ones that just want to steal your money.

Examples:
?Cheaper is not always better, experienced webmasters say – you get what you pay for.
?Look for hosts who have multiple support options.
?Find out how long the hosting company has been in business.
?Chances are if the company’s main website is slow, yours will be too.

Anyway once you start getting in stuff like this, you’ll probably be able to figure out the frauds from the honest providers.

Also their own site can be used as a critic. You should be able to judge if the site is done professionally or not. If they can’t make a good enough site, believe me, than they can’t provide even the basic hosting. But don’t be fooled, some companies hire some cheap web designer to make an appealing site for them.

Actually when I think of it it’s all about luck and some brains. But is there a technique so that I don’t waste my money?

- Actually there is. Have you ever seen the ad “free web hosting? if you aren’t sure bout the provider, if he’ll be able to host your site and if that IS the thing you have been looking for? You haven’t got anything to lose except maybe some time, but even that’s better than wasting money.
So I hope you have learned something from this article and good luck finding the right hosting service!

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Scope Creep and your Website

By , July 1, 2014 3:50 am

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‘Scope creep?may not be a common term among us. However, if you are a website designer or enthusiast, this is definitely a term worth learning.

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In simple words, ‘scope creep?happens when the scope or focus of a site changes due to improvements. When it expands, it is said to creep. That is where the coined term ‘scope creep?came from.

‘Scope creep?may be drastic or may be not. However, in times of ‘creeping?your website may need a change in the content or design of the site so as to accommodate the improvements. Every web design must be flexible thus, it continues to change with time so as to cater to the needs of visitors. Change is inevitable hence, scope creep is also inevitable. If you care about your site, you have to tweak and improve your site regularly.

Nonetheless, in doing the ‘scope creep? problems may eventually occur. Poor planning is the most common reason of these problems. Another is the hodge-podge of offers that can lead to lose of focus that makes these offers pieces of crap – nothing more!

So how do you make ‘scope creep?manageable?

1. Good planning strategy. Give yourself more time for planning. Acknowledge problems that may arrive in the future. Allow flexibility to take its course. Anticipate the breakthroughs and new phenomena so that you can go with the trend and fresh flow of the business you are in. Fluidity is something that must be master with grace.

2. Your primary goal must prevail over ‘scope creep? The changes must be in accord with the primary goal of the web design. This will make the site focused, organized and cohesive. If ever you are faced whether to use ‘scope creep?and distract the primary goal or stick with it, the unanimous choice must be the latter. This is so because your site is created to relate to the primary goal and adding a new agendum can be treated a misnomer and will not be a good idea for the website.

3. Function rules over form. You may encounter a conflict that may trigger the extinction of the usability or functions of the site however, do not be tempted. This will just result to confusion on the part of the visitors. Moreover, function or usability must be effectively carried out.

Now you know what ‘scoop creep?is and why it is essential to websites. It is good and they can keep your business updated and flexible. Nonetheless, in doing ‘scope creep?do not forget the basic principles of wed design development.

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Web Don’ts ?Don’t Frustrate Your Visitors

By , June 27, 2014 4:21 am

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A web site can mean the difference between success and failure. While time, money and experience are needed to achieve astonishing results, basic principles are the ones keeping a website away from failure.

Web Development is a complex task. There are many do’s and don’ts when it comes to web development. Point is if you stick to the basics you stay away from failure. And success will come along, in little steps.

web site, web development, web design, SEO, business web sites, eBusiness

Web Development ?a Complex Task

We are living in a real eBusiness era with more and more companies realizing the importance of having an online presence. Yet, these companies still don’t understand that the Internet is more than just a global network connecting billions of computers. Internet has succeeded in doing what power and territory-hunger rulers were only dreaming about. Internet defines and unites the global village.

It is this village opening new ways for commerce, and with the milliard inhabitants out there, the competition is harsh and the struggle for first positions in major search engines makes it even harder for many low-budget eBusinesses to deliver what the Internet users are really looking for: quality content in an adequate package.

As content is “food?for the search engines too, it is vital for the web designers to find a balance between substance and design, in order to keep both the robots and the users happy. So far this seems to be a distant ideal, since web designers seem not to be able to focus on both of the issues. This is where the idea of SEO expert comes in handy. Yet, because paying a small fortune on SEO and another on web design doesn’t sound very appealing to low budget eBusinesses, there are companies offering an “all in one?solution: graphic design, coding, programming, content management, marketing and SEO ?and they call this web development.

The question is: can big results be achieved with little money? Not really, but it is not impossible to keep it up with some of the most experienced developers if the basic rules are respected. Many new Internet entrepreneurs believe that all they need to do is to put up a web site. Nothing could be further from the truth.

A web site can mean the difference between success and failure. While time, money and experience are needed to achieve astonishing results, basic principles are the ones keeping a website away from failure.

Major Don’ts

First rule when you create a web site is: do not frustrate your visitors.

Difficult navigation is what drives away more than 87 % of the Internet users. So if you have to be innovative, try it another way, not by creating impossible menus and confusing layouts. Brand your web site. Respect your visual standards used in your offline activities. Don’t use different colours and styles for each web page. Consistency is what you need to be easily remembered later.

The design is one of the most powerful tools a web site has. It tells the surfer how professional your business is. Don’t use annoying flashing banners, blinking texts or arrows. Keep it simple, easy to read. Decent.

As an Internet user yourself you’ve probably experienced the frustration of waiting for a web page to load. This happens with most of the flash sites but also with other graphic-based web sites. Slow downloading is what drives away more than 84 % of the Internet users, according to NetSmart.

Unless you have a world-known web site everyone dies to visit, forget the flash idea. Don’t get this wrong, flash is a great technology, perfect for astonishing online presentations, but when it comes to the first page of your web site, you’d better find another way to amaze your visitors. With more than 85 percents of users out there having flash plug-ins, there are still the 15 percents that don’t. So try not to ignore a minority.

Be sure your visitors are able to find enough information about your company, your services and products and make sure they are able to contact you if they need. The information should be actual and up to date, unless you run a history web site. Try to offer interesting content, as more than 50 % of the visitors tend to walk away if the text is boring. Write and design with your visitors in mind.

Don’t use “under construction?or “coming soon?pages. Your visitors will hate you if you do. If you are not ready with the content, just don’t publish that page.

Don’t use pop-ups ?they are as annoying as blinking images, or maybe worse. Google, Yahoo, and Earthlink?they all provide toolbars with pop-up blockers. Have you ever wondered why? That’s right: because people hate them. If you really want to point out a new great service or product you provide, than try to attract your visitor’s attention another way. Create a “What’s New?category for instance ?and keep it actual if you do.

Make sure your web site is compatible with all the browsers. Forget the “best viewed with?idea. People will walk away instead of changing their browser to view your site.

There are many other don’ts when it comes to web development. Point is if you stick to the basics you stay away from failure. And success will come along, in little steps.

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