Category: Products

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

By , September 30, 2014 11:01 am

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Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

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An inspired resource for creating meaningful design, Layout Workbook is one of five volumes in Rockport's series of practical and inspirational books that cover the fundamental areas of graphic design. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples, this book is a valuable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process. Cullen approaches layout with a series of step-by-step fundamental chapters addressing topics such as design function, inspiration, process, intuition, structure, organization, the interaction of visual elements, typography, and design analysis.

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Build Your Own Web Site The Right Way Using HTML & CSS, 2nd Edition

By , September 23, 2014 10:59 am

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Build Your Own Web Site The Right Way Using HTML & CSS, 2nd Edition

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Build Your Own Website The Right Way Using HTML & CSS, 2nd Edition teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up. However, unlike countless other "learn web design" books, this title concentrates on modern, best-practice techniques from the very beginning, which means you'll get it right the first time. The web sites you'll build will:Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.

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  • Used Book in Good Condition

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How to Design and Write Web Pages Today (Writing Today)

By , September 16, 2014 11:03 am

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How to Design and Write Web Pages Today (Writing Today)

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Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time. An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills.

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Non-Designer’s Design Book, The (3rd Edition)

By , September 9, 2014 11:06 am

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The Non-Designer's Design Book (3rd Edition)

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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Editio n, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

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Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites)

By , September 2, 2014 11:06 am

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Web Style Guide: Basic Design Principles for Creating Web Sites

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Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.New in this edition:a full chapter devoted to Universal Usabilityguidelines and techniques for creating universally usable designsa full chapter on Information Architecture and how best to promote its robust developmentinformation on Search Engine Optimization and the designs that improve ittechniques for using Cascading Style Sheets for layouts and typographic design185 illustrations, all in full color

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The Designer’s Web Handbook: What You Need to Know to Create for the Web

By , August 26, 2014 11:05 am

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The Designer's Web Handbook: What You Need to Know to Create for the Web

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Make the Web Work for YouYou know how to design. But you can increase your value as a designer in the marketplace by learning how to make that design function on the web. From informational sites to e-commerce portals to blogs to mobile apps, The Designer's Web Handbook helps any designer understand the full life cycle of a digital product: idea, design, production and maintenance.The best web designers create not only beautiful sites but also sites that function well--for both client and end user. Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the bestselling Web Designer's Idea Book, volumes 1 and 2, teaches you how to work with developers to build sites that balance aesthetics and usability, and to do it on time and on budget.

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Convert!: Designing Web Sites to Increase Traffic and Conversion

By , August 19, 2014 11:06 am

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Convert!: Designing Web Sites to Increase Traffic and Conversion

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Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

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The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

By , August 12, 2014 11:06 am

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The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)

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Praise for the second edition of The Design of Sites "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, [I see] the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve and avoid Internet design issues. I keep a copy of the book handy to remind me of the things I forgot and to gain fresh perspectives. It never fails to deliver." -John Cilio, marketing manager, IBM System x & z Storage Synergy "The Design of Sites artfully brings forward the original intent of Christopher Alexanders pattern language into the user experience design arena. It is a valuable and comprehensive reference." -George Hackman, Jr., senior director of User Experience for User Interface Guidelines, Patterns and Standards, Oracle Corporation "The Design of Sites is one of the best tools I have in my usability toolbox. [These] Web UI design patterns make it easy for me to show my clients how to get the most usability bang for their buck." -Claudia Alden Case, usability consultant and interaction designer, Alden Case Enterprises, Inc. "If only biology class had been like this. Lucid text, bulletproof content, and a comprehensive taxonomy thats just as much a source of inspiration as it is a production tool. This is a really, really good book. If you build Web sites, read it." -Marc Campbell, author of Web Design Garage Praise for the first edition of The Design of Sites "Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent . . . at least!" -Pawan R. Vora, vice president, Information Architecture, Seurat Company "The content [in The Design of Sites] could make a novice into a seasoned professional over a weekend. Many companies pay a fortune for the information contained in the books primary chapters." -John Cilio, marketing manager, IBM System x & z Storage Synergy "This book has many handy checklists for what you should and should not do in creating a conventional Web site. Just following the authors suggestions would put your site in the top few percent for readability and usability." -Jef Raskin, creator of the Macintosh computer and author of The Humane Interface "Now that The Design of Sites has made its appearance, we won't have to put up with those poorly designed Web pages. These authors have captured patterns from successful Web designers, including their own experience in consulting and teaching, and have made this information accessible to all of us. The book is readable yet full of worthwhile information--a valuable addition to any Web designers bookshelf." -Linda Rising, independent consultant and author of The Patterns Handbook, The Pattern Almanac 2000, and Design Patterns in Communications Software "[The Design of Sites] bridges the gap from theory to practice and makes it possible for people in the Web-design space to use user-centered design principles in their workwithout having to undertake extensive training." -Maya Venkatraman, human interface engineer, Sun Microsystems "The coverage [in The Design of Sites] is excellent--issues go beyond the traditional design the best page focus and do a good job of showing the context. I havent seen any other book with the kind of breadth this has." -Terry Winograd, professor of computer science, Stanford University, and editor of Bringing Design to Software "With this book as a reference, you can benefit from what companies like Yahoo! have learned and apply it to your site, even if you dont have a design and research team similarly sized and staffed." From the foreword by Irene Au, director of User Experience, Google; former vice president of User Experience and Design, Yahoo! The Design of Sites , Second Edition, is the definitive reference for the principles, patterns, methodologies, and best practices underlying exceptional Web design. If you are involved in the creation of dynamic Web sites, this book will give you all the necessary tools and techniques to create effortless end-user Web experiences, improve customer satisfaction, and achieve a balanced approach to Web design. After a comprehensive tutorial covering the foundations of good Web site design, you will move on to discover the thirteen major Web design pattern groups. These patterns solve recurring design problems and help design teams avoid reinventing the wheel. Patterns range from creating a solid navigation framework and the all-important home page, to instilling trust and building credibility with your customers and improving site performance through better design. The book features Coverage of AJAX, the Mobile Web, and online communities Seventeen new design patterns to add to the original ninety, including the new blog site type More than twenty significantly updated patterns 450 four-color screen shots and diagrams, including more than 150 new images Key site elements, including site maps, style sheets, dynamic elements, and customer profiles Clear, visual organization with color-coded sections for easy reference A balanced approach to Web design that takes both customer and business needs into account

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Mastering Photoshop for Web Design (Smashing eBook Series)

By , August 5, 2014 11:06 am

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The Essential Guide to CSS and HTML Web Design (Essentials)

By , July 29, 2014 11:05 am

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The Essential Guide to CSS and HTML Web Design (Essentials)

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The Essential Guide to CSS and HTML Web Design is a special bookit will tell you all you need to know to design great web sites that are standards compliant, usable, and look great, but not overwhelm you with waffle, theory, and obscure details. It is designed to be invaluable to you, whatever stage you are at in your career, with a mixture of practical tutorials and reference materialbeginners will quickly pick up the basics, while more experienced web designers and developers will keep returning to the book again and again to recap on techniques they maybe haven't used for a while, or look up properties, attributes and other details. It is destined to become a close friend, adopting a permanent place on your desk. It starts off by giving a brief introduction to the Internet, and the broad area of web design, before diving straight in to HTML and CSS basics, reusing code, other best practices. It then focuses on all the most important areas of a successful web sitetypography, images, navigation, tables, layouts, forms and feedback (including ready made PHP scripts for you to use,) and browser quirks, hacks and bugs. The book is completely up-to-date, covering support of the standards in IE 7 and Firefox 2. The last chapter of the book provides several case studies for you to dissect and learn from, including all the most popular web site archetypesa blog, a store front, a corporate home page, and an online gallery. Then the book is rounded off with several detailed reference appendices covering CSS, HTML, Color references, entities, and more, meaning that any details you need to look up are close at hand. This book will teach you everything you need to know to create professional CSS and HTML web sites Up-to-date, covering support of the standards in IE 7 and Firefox 2 Includes practical real world tutorials, essential reference sections, and case studies

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