Category: Products

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

By , November 27, 2012 11:01 am

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.”--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.* Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.

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Web Design: A Beginner’s Guide Second Edition

By , November 20, 2012 11:06 am

Web Design: A Beginner's Guide Second Edition

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Essential Skills--Made Easy! Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide. Designed for Easy Learning Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter Ask the Expert--Q&A sections filled with bonus information and helpful tips Notes--Extra information related to the topic being covered Tips--Helpful reminders or alternate ways of doing things Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated Ready-to-use code at www.mhprofessional.com/computingdownload Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner's Guide, Fourth Edition, and other books.

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Creating Web Pages For Dummies

By , November 13, 2012 11:06 am

Creating Web Pages For Dummies

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It’s easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies®, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time.Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! Yours will look fantastic and be easy to build, and you’ll even get a trial version of CoffeeCup HTML Editor and visual design tools on the bonus CD. You’ll learn to:Get a simple page designed and online by the end of Chapter 3Optimize photos, video, and audio for the Web and get them onto your pageRegister for a Google account and use the versatile Google Page CreatorBuild pages using basic HTML or CoffeeCup HTML EditorIdentify and apply elements of design, avoid common errors, and create pages that get noticedMaintain control by creating and editing pages in HTML with a text editorUnderstand how image file size affects your pages, how to upload photos to Flickr, and how to add sound and video files to your Web pagesDevelop your pages into a site with CoffeeCup HTML Editor and Visual EditorYou’ll even find out more about blogging and Blogger.com. The trial software on the CD is for Windows, but the instructions for building great Web pages work on any system!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Flexible Web Design: Creating Liquid and Elastic Layouts with CSS

By , November 6, 2012 10:59 am

Flexible Web Design: Creating Liquid and Elastic Layouts with CSS

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Liquid or fluid layouts change width based on the user's unique device viewing size. These types of layouts have always been possible with tables but offer new design challenges as well as opportunities when built with CSS. This book, for experienced Web designers with some CSS experience, outlines how to do this successfully. Designers will learn the benefits of flexible layouts and when to choose a liquid, elastic, or hybrid design. They will learn not only how to build a liquid layout from scratch using standards-compliant and cross-browser compatible (X)HTML and CSS, but will also learn how to design and slice their graphic comps in a way that makes flexible design achievable. This book will show designers that flexible layouts do not have to be visually boring or difficult to build when planned and built correctly. Even those who do not intend to build liquid layouts can use the concepts and techniques taught in this book to improve their fixed-width CSS designs, because they will learn how to design for the inherent flexibility of the web medium, instead of the rigid qualities of print media or table grid-based layouts.

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Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

By , October 30, 2012 11:04 am

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

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An inspired resource for creating meaningful design, Layout Workbook is one of five volumes in Rockport's series of practical and inspirational books that cover the fundamental areas of graphic design. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples, this book is a valuable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process. Cullen approaches layout with a series of step-by-step fundamental chapters addressing topics such as design function, inspiration, process, intuition, structure, organization, the interaction of visual elements, typography, and design analysis.

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Build Your Own Web Site The Right Way Using HTML & CSS, 2nd Edition

By , October 23, 2012 11:06 am

Build Your Own Web Site The Right Way Using HTML & CSS, 2nd Edition

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Build Your Own Website The Right Way Using HTML & CSS, 2nd Edition teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up. However, unlike countless other "learn web design" books, this title concentrates on modern, best-practice techniques from the very beginning, which means you'll get it right the first time. The web sites you'll build will:Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.

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How to Design and Write Web Pages Today (Writing Today)

By , October 16, 2012 11:06 am

How to Design and Write Web Pages Today (Writing Today)

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Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time. An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills.

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Non-Designer’s Design Book, The (3rd Edition)

By , October 9, 2012 11:01 am

The Non-Designer's Design Book (3rd Edition)

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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Editio n, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

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Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites)

By , October 2, 2012 11:02 am

Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites)

Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites) Rating:
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Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: —a full chapter devoted to Universal Usability—guidelines and techniques for creating universally usable designs—a full chapter on Information Architecture and how best to promote its robust development—information on Search Engine Optimization and the designs that improve it—techniques for using Cascading Style Sheets for layouts and typographic design—185 illustrations, all in full color

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The Designer’s Web Handbook: What You Need to Know to Create for the Web

By , September 25, 2012 11:00 am

The Designer's Web Handbook: What You Need to Know to Create for the Web

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Make the Web Work for You You know how to design. But you can increase your value as a designer in the marketplace by learning how to make that design function on the web. From informational sites to e-commerce portals to blogs to mobile apps, The Designer's Web Handbook helps any designer understand the full life cycle of a digital product: idea, design, production and maintenance. The best web designers create not only beautiful sites but also sites that function well--for both client and end user. Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the bestselling Web Designer's Idea Book, volumes 1 and 2, teaches you how to work with developers to build sites that balance aesthetics and usability, and to do it on time and on budget.

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