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By , February 18, 2017 5:56 am

Advantages of Using Instagram for Business Marketing Sometimes when it comes to discussion of social media as a marketing tool, the first sites that come to our minds is Facebook and Twitter. The reasons are obvious, of course. The fan following of these two social media sites have reached hundreds of millions and these two are indeed the most popular ones. Entrepreneurs today are taking advantage of this great following in order to promote their businesses. Despite this, you can still see lesser known social media platforms that have shown an equal performance as these two giants. The best among the lesser known platforms is Instagram. This platform offers you an easy way to grow you business, and more than that it is also able to reach your targeted audience. Instagram as a marketing tools is beneficial for businesses and here are some of the reasons why. Today, Instagram has millions of active users. This number might be lower than the following of the two social media giants, yet thinking how short a time it has reached that number of users is really amazing. It has only been in 2010 that this social media platform was created. Its growth in the future is very promising indeed.
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Instagram has a business feel to it compared to the two other social media sites which are more personal. Playing in this platform is seventy percent of the world’s leading brands. This is really something serious. If you check out the users activity on Instagram, a lot more people share, like, and comment on brand postings than observed on other social media sites.
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Another factor that continues to add users to this social media site is the ability to share stories and experiences visually through visual content. Most consumers would rather have visual content than textual content since it is easier to read, understand, and share. In Instagram, businesses can post high quality photographs and videos that are authentic to your business. If you want to tell the story of your business and build its personality then the best way to do it is through visual content. It can be used to showcase what happens behind the scenes and this adds transparency to your business. It is not only posting original photos and videos that can be done in this site, but you can also do some editing so that they can be made more relevant to your business. Filters can help add effects that you want by playing with colors, vignettes, and lines. It can really help you establish a strong brand appeal and it does not really cost much. Since it works with visual content, it is best suited for product-based companies. You can put up photographs of the products you are selling or product demo videos. Any type of business can use Instagram. Any product and service-based business can use this social media platform. It is important to have creative ability in order to benefit from this great platform.

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