The Best Advice About Guides I’ve Ever Written">The Best Advice About Guides I’ve Ever Written

By , February 16, 2017 6:20 pm

WHAT YOU NEED TO KNOW ABOUT PENGUIN UPDATES.

Popular search engine websites are known to change and renew their search engine processes and systems at a constant pace to make sure that all their search results are providing good and relevant content to web surfers. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. It is always a must that the website is ranked and maintained in the top results for maximum visibility and realize its potential for great profits.

This resulted to many digital marketing experts to completely change their online marketing strategies and styles in order to ensure that what they are implementing are in accordance with the updated search engine results rules. Though as is often the case, many digital marketers and SEO professionals have found it quite difficult, and a big challenge, in making sure that they are on top of things when it comes to any search engine updates implemented day in and day out. It might not be obvious but these updates are the ones that greatly influence and dictate the trends and marketing directions of these SEO providers. Disregarding and overlooking the updates and changes imposed in these search engine results would be setting your site up for severe penalties and potentially losing your online visibility as well.

Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.

One update implemented like this would be the penguin 4 update.

This ensures that the information provided by search engines are relevant and suited for what the user is really looking for. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.

It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. Consequently, many a website had been penalized which had inadvertently equated to millions that had lost their rankings and placing on the search engine results.

Thus, all the more it is important that only natural links and good content make it to your site.

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