If You Read One Article About Websites, Read This One

By , February 16, 2017 5:46 pm

7 Reasons Why a Mobile-Friendly Site is Essential Every business needs a mobile site. As most people are going the smart route, mobile phones are becoming indispensable for accessing the web. Therefore, as most people are accessing the web through mobile devices, businesses must embrace mobile friend website designs. The following are some reasons why mobile-friendly sites are vital: Most people have a smartphone
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Four out of five people access the web through a smartphone. About 1.2 billion people in the world use smartphones to access the internet. These devices are the main contributors of web traffic, so it’s necessary to have your site optimized for smartphones.
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Mobile produces traffic With about 50 percent of all internet searches being done via mobile phones and devices, mobile sites have become as critical as desktop websites. A variety of studies have shown that many people browse the web through smartphones no matter how busy they’re with other activities. Considering all these surveys, there’s never been a better time to switch to a mobile-friendly site. Simpler SEO strategy It is unnecessary to create a separate mobile site. Your SEO strategy becomes easier if you have the same site. Adding mobile-specific keywords such as ‘nearby’ to your SEO strategy may cover your SEO process for both the main website and mobile website. Users of cell phones behave differently People who browse through mobile phones tend to have objectives that are different from those of people browsing through desktops. Mobile users tend to search for fast and easy-to-understand information. Various studies have indicated that people are likely to make impulse purchases and shop more through mobile websites compared to desktop sites. This is why it’s important to optimize your site for different kinds of platforms so as to meet customers’ demands. When your website is mobile-optimized, users will certainly buy easily. Interest in your brand If you offer your customers an amazing mobile experience, they’ll fall in love with your brand and make many more return visits to your site. People usually check out products on cell phones and then access the same website via desktops. You’ll create trust and appeal in your site’s visitors by giving them a better experience through a mobile-optimized site. Google is in favor of mobile sites If a site is not mobile-optimized, Google may consider it an invalid search result. Google philosophy dictates that a site that’s not mobile-friendly should not be included in search results. Google’s aim is to improve search traffic mobile search traffic included. A mobile site is essential for social media marketing efforts People tend to access their social media accounts on mobile phones instead of desktops. If your website is not optimized for mobile, this will adversely affect your social media marketing efforts as most conversions are done via mobile devices. To get the most out of your social media marketing campaign, you must have a well-designed mobile website.

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