Internet Marketing For Small Business

By , June 29, 2015 8:04 pm

When doing internet marketing for small business, you have to run an even tighter and more planned campaign than if you were doing it for a large business. The smaller the business, it seems, the more tightly the plan should be. Large companies have a much larger advertising budget, so even if their online marketing strategies aren’t very successful, traditional advertising can make a huge difference for them.

But smaller businesses typically don’t have thousands of dollars to spend on the more common forms of advertising. Online marketing often becomes the main thrust of the marketing campaign, so it’s necessary that it’s done very well.

An advantage that small businesses can have over large corporations when it comes to marketing online is that they’re more likely to have a very focused niche. While large companies have niches, too, sometimes larger companies market a variety of products and services over a very broad customer base. Then marketing each individual niche has to be a separate campaign.

When internet marketing for small business, you’ll probably only have to worry about one very specific niche. You’ll know exactly what your customers are looking for, and can focus on filling that need with every aspect of your marketing plan, instead of having to spread the campaign over several different groups of consumers.

Internet marketing for small business, because of the smaller budgets, often doesn’t involve heavy pay-per-click advertising. The cost involved with PPC ads can end up being quite high with not necessarily a very big return. If you have a specific budget set up for PPC marketing, then by all mean use it, but monitor the returns very carefully so you can abandon keywords that aren’t working and focus on those that bring in the customers.

Search engine optimization is an excellent method of internet marketing for small business. There can be expense involved if you pay a marketing expert or an SEO service to handle this branch of your marketing efforts, but the money spent will probably be well worth it. This is also where many small businesses fail.

They don’t make sure their content is optimized for the search engines, so it’s very difficult for someone to find them unless they’re searching on the company name. People search for what they want, though, not the company that might have what they’re looking for. So internet marketing for small business should always include a plan to get your website higher in the search engine rankings on the best keywords for your company.

Part of the search engine efforts should involve getting other websites to link to yours. Search engines don’t just take keywords into account, but they also pay attention to a website’s popularity with other sites. The more sites that link to yours, the more valuable your information is according to most search engines. These methods of internet marketing for small business can get a small company’s website ranked well ahead of a corporation’s, all while spending much less money on advertising.

Relevant Keyword – Will Draw Targeted Visitors

By , June 27, 2015 11:12 pm

When doing your keyword research it’s very important that you don’t overlook a very obvious, but frequently overlooked fact: you don’t just want traffic to your site, you want targeted traffic. You want to draw the people to your website who are most likely to buy the product or service you are selling. For that reason you cannot forget to consider the relevant keyword when evaluating your keyword list.

Make sure that the keywords you are targeting are relevant to what your website is promoting. If you find that you have kind of missed the boat you can either renew your keyword list or change some of the content on your website to make it match up more closely with your keyword list.

All the search engines consider relevance very highly. If you target keywords that are not closely related to your website, the search engines will find that you have very low relevance and won’t rank your site as high.

Do not get too caught up on one or two word keywords, in almost all cases they will be much too competitive and you will have a very hard time ranking for them. Instead, find a large list of keyword phrases. When you have a 3 or 4 word keyword phrase you may not get quite as many searches but you also won’t have nearly as much competition.

Longer keyword phrases can still deliver a lot of searches, probably not as many as the more popular one and two word phrases, but they will also be much less competitive.

When you first start your keyword research you can use many tools online, some of them are free, some of them are not. If you have a limited budget you should start with the free Google keyword tool. This one tool can give you all the information you need to compile an excellent keyword list.

Again, the basics of a good keyword list is to have keywords that get a lot of monthly searches (around 1,500) and few competitors (usually anything less than 20,000, though this can vary, you have to find your own parameters).

It may take you and little trial and error to find the highly relevant, well searched for keywords that also don’t have a lot of competition. This process can sometimes get a little tedious, but remember a good keyword list is like money in the bank. When you have a highly targeted keyword list you can get a lot of quality traffic to your website and that can relate directly into sales.

To recap, in order to build a top notch keyword list that will allow you to get a ton of very targeted traffic you will need to consider several variables. One of them is to find only the most relevant keyword possible. The keyword must relate directly to the subject of your website. If it does you can have a much higher conversion rate and you can also get a lot more organic traffic.

Click Per Action CPA Affiliate Marketing

By , June 26, 2015 2:07 am

If you’ve heard a lot lately about CPA marketing online, you’ve probably already realized that this isn’t referring to Certified Public Accountants. Instead, CPA stands for Click Per Action or Cost per Action. And CPA marketing is definitely a hot topic right now within the internet marketing world of business.

CPA marketing is very similar to affiliate marketing. The process is exactly the same, really. You get an affiliate link and you drive as much traffic to it as possible. The difference lies in the price point of the product you are promoting. CPA products are offered as free trials or very low cost (for shipping and handling) while non-CPA offers can cost quite a bit.

While you make a greater commission per sale with the latter, you need to generate a lot of traffic to be able to make just one sale. With CPA offers, you make fewer commissions per “action” but people will be much more willing to put in the information that you are asking, especially if the product they receive is completely free.

The other difference between affiliate marketing and CPA marketing is that you need to apply to one or more CPA networks in order to be able to make their offers. This doesn’t cost anything but the process can take one or two days.

Most CPA networks have a similar application process where you’ll have to fill in all your personal information and answer questions about the type of marketing you will be doing to promote your offers. (Email, PPC, Web, etc.). Once you’ve applied, you’ll have to do a phone interview as well where you’ll be asked what types of offers you’ll be promoting and how much you plan to spend, as well as about your history in affiliate marketing.

Here are some of the most popular Click Per Action networks that you’ll find.

NeverBlue (previously NeverBlue Ads) is very highly regarded in the industry, especially for its user-friendly interface and excellent reporting.

Copeac hosts a large number of exclusive offers and lots of email submits (meaning, you get paid when the customer enters their email). It also has a DirectTrack network and supports postback tracking.

MotiveInteractive uses the unique Advent 2.0 system which features one of the better looking interfaces. Reporting is very good and they also have lots of nice offers.

HydraNetwork has an impressive selection of offers that aren’t seen on any other network. They offer lots of Email Submits and have a pretty good selection of incentivizable offers and their own proprietary tracking system.

MarketLeverage is well known for running contests on internet marketing blogs where you can win lots of prizes.

FluxAds: If you’re looking for email submits, this is one of the best ones to go with.

ExpressRevenue – Another affiliate network with great selection of email submits and free trial offers.

It’s generally recommended that you join many Click Per Action networks in order to mazimize your earning potential but you can always start with one and just join more as you become more knowledgeable and skilled.

Affiliate Internet Marketing

By , June 24, 2015 5:31 am

Affiliate internet marketing is a great way to make money promoting someone else’s product. When you sign up as an affiliate, you receive an affiliate ID and URL. If you already have a website then you can start promoting their product on your site. Whenever someone visits your site and you make a sale then you get a commission.

The commission is usually a percentage of the purchase price of the product. If you do not have a website then you will need to get or make one. Sometimes the company you are working for will provide one to you and all you have to do is start getting traffic to the site. There are many ways to drive traffic to your site.

Do some homework and find a product that you think would be a good item to promote. Sign up to become an affiliate and if you are selected by the company then you can move forward and get everything in order to start making money. There are more steps involved so make sure you do not miss or skip over any of them. It will only take longer to make some extra cash.

Should you have to build you own site you will also have to buy a domain name and pay to get it hosted. The cost for a domain name is minimal at only about $10 a year. When you buy a domain name you are basically staking your claim on a parcel of the internet. Just like when the pioneers staked their claim on parcels of land, you now own a piece of the internet.

The domain name you choose is very important. It should have the keyword for the product you are promoting in it. Do some keyword research to find the best keywords to use. A good keyword is one that has high searches every month but that also has low competition. A keyword like this is like money in the bank. Download a good keyword tool and spend some time looking for a good one. Check out some long-tailed keywords, you might find your little golden nugget has four or five words in it.

You will need a good content management system, or CMS, to install a blogging platform on your affiliate internet marketing website. Your web hosting service may install a blogging platform automatically on your site. The all you have to do is keep it updated and interesting. Use some backlinks to your website to help drive customers, or traffic, to your site.

People will respond to your blog if you keep it professional and sound like you know what you are talking about. To make the sales people have to believe that you are an authority on the subject. They need to trust you.

Now that your affiliate internet marketing site is up you can start posting reviews pertaining to the product you are promoting or you can write articles describing the product and it’s benefits. Ask former customers to write testimonials and post them, too. One satisfied customer might bring in maybe as many as five to ten others looking for the same product.

Keyword Marketing Tool – Make It The Right One

By , June 22, 2015 8:34 am

To market your internet business successfully you need the right keyword research tool. Using the right keywords will do two things for you. They will direct people to your website and eventually make you more money. More people visiting your website, more people will buy what you are selling therefore make you more money.

Keywords are not the entire story though, start there and find good or even great keywords then create your website and optimize it for the search engines then submit it. If you have found good keywords to use then your website will be ranked higher on the search results page so when someone types that keyword into the search bar they will see your website, click through and hopefully make a purchase.

Sounds easy, right? Well, if you try to do this all on your own, you will soon find yourself lost and frustrated then you will probably give up. So, how do you get the right keywords to use for your search engine optimization? Use a good keyword marketing tool. You will save mounds of time and energy that you need to put to doing other things to optimize your website.

A good keyword tool will give you a list of keywords to choose from, will help you decide which keywords are unused or seldom used and which ones will work. Other aspects of keyword research that a good keyword tool will help you with are; how many other websites will you be competing with if you choose this or that keyword, SEO, or search engine optimization, and page rank.

Stay away from keywords that have too much competition. Even if they sound like a good fit, they will do you absolutely no good and may even keep you from getting ranked higher on the search engines. Make sure you choose keywords that describe your business exactly. If you can’t do that in one word, a better option may be a long-tail keyword. Long-tail keywords may narrow down the competition and if the long-tail keyword you choose has a high number of searches then you are probably going to be ranked high in the search engines.

Page rank will help you track what your page is doing on that search engine. This is one way to track how well your site is doing and if it stays ranked high on the search engine. If, for some reason, it does not stay ranked high, then you need to find better keywords and re-optimize your website.

Research is the best way to find what you are looking for. With so many tools out there you are bound to find the one to suit your needs the best. Find one that has it all or maybe two or three that, when used together, give you all you need. However you go about it, do not waste your valuable time trying to find keywords that will work on your own, use a keyword marketing tool.

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Expired Domains – Buy And Resell Ideas

By , June 20, 2015 11:57 am

Many people may not realize that when they ‘buy’ a domain name they are actually only renting it. You can renew the domain and keep it indefinitely but if you don’t renew it becomes one of millions of expired domains. Once a domain has expired, it can be bought by someone else. This can provide a great opportunity for the savvy internet marketer.

To make sure you get the most out of your ‘new’ expired domains, follow these simple steps:

1. First find some expired, or soon to be expired, domain names that you like. You can go to many sites, either domain auction sites or registrar sites that will sell off their expired domains, and see what domain names are available.

Make note of any of the domain names you are interested in. Find out when the auction will end (or start), find out if there is any type of opening bid. Many sites will contact you by email when someone else has bid on the domain name you are bidding on.

Make sure that you set your budget before you even start on this process. You don’t want to get caught up in the moment and over spend.

2. Make sure that you are familiar with all the rules of the auction site before you start bidding. It’s even a good idea to watch a few auctions before you start actively bidding on domain names, this way you can become familiar with the way the site handles the auctions.

Remember, all sites will be different so don’t assume that just because you’ve done it before on another site that you know how it will all work on this site.

3. Before you start bidding on a domain name, carefully research the name. Check to find out how much traffic the site gets. What page rank in Google it has as well as how many searches are done each month for the site name.

Remember, you are buying a domain name and not a website. It’s the name that matters so make sure that you know as much about the name as possible.

Buying old domain names can be a great investment, but only if you know what you are doing. If you spend too much for a name that you ‘think’ will be great only to find out that the name has a bad reputation because of the site that was on it previously, you won’t make money you will lose money. For that reason, you have to do your due diligence and try to find out how much traffic you can expect from your ‘new’ domain.

If you take a little time to educate yourself on just what you need to look for when buying expired domains, and you don’t get caught up in the frenzy of the auction, you can make a lot of money this way. Whether you want to pick up an old domain name for a song and resell it or if you want to build a business around an old domain name, either way, money can be made if you do it right.

Ever Changing Internet Marketing Business-Stay In Tune

By , June 18, 2015 2:55 pm

Starting online is not easy in this economy that seems to be ever changing Internet marketing business owners sometimes find that going back to the basics is actually how they can pull ahead of their competition.

Much like starting anything else the first thing you need to do is to learn the basics. Once you have the general concept, you can change things up as you need to and improve your knowledge and your techniques and have a more successful business.

The main thing you need to keep in mind in this ever changing Internet marketing business is: you do not make money if you do not keep visitors coming to your website. You need to continually strategize on how to increase traffic and get more customer “in the door”, so to speak.

This is the best way for you to get the customers you need. There has to be some focus to your strategy. You need to have a clear image of your “perfect customer” and then you need to target that customer with your sales message.

Once you know what type of customer you want to target, it is time to decide what type of message you will send. The customers you attract is where the money is. If you can’t do the writing yourself, hire someone who is an experienced copywriter and have them write the copy for the sales page.

You must also realize that the majority of programs, software products, ebooks, and systems out there are all different methods of getting traffic to your site. You just need to find the method to get traffic that works well for you and that will not break the bank.

The second most important concept you can learn is that the internet does offer amazing opportunities but you don’t get something for nothing. You will get out of your business just what you put into it.

Another one of those things that can easily trip up a new marketer is all the hype connected to some programs. There are some extremely well written sales pages around and, no matter how smart you think you, are it is easy to get sucked in when they tell you over and over again that you can have it all in 30, 60, or 90 days and with little to no effort. Do your best to keep a level head and do not get sucked in by all the hype.

Lastly, the most important concept I can share with you in order to help you succeed is to treat your internet marketing business like a business. Many people who are interested in internet marketing also have full time jobs, family obligations, and other responsibilities which makes it difficult to devote a lot of time to anything else.

Set aside some time to work on your business everyday. Take an hour or two after dinner and learn and perfect, as best you can, the ever changing internet marketing business. Stay motivated by telling yourself that it is all for the best and if you work at it, it will change your financial life forever.

Discover A Web Traffic Report

By , June 16, 2015 5:18 pm

How do you get a web traffic report for your website? There are several free sites and paid services that can help you with this and they vary widely in terms of what they offer and how much they cost. In order to get them up and running, all you need to do is copy a code that they provide you into your website pages, which allows you to keep track of your visitors.

Some “stat counters” include Google Analytics, Free Stat Counter, Stat Counter, Website Hit Counters, Free Hits Counter, or others. These offer a basic traffic report for either no charge at all (if you don’t mind adding a sponsor to the traffic counter that they place on your website) or for a small fee if you exceed a very large amount of visitors per month.

You can also hire someone to manage this aspect of your website. An analytics service can give you valuable data about the traffic on your site. Not only how much traffic you get, but where you get it from, how you find it, which pages are being visited, who are repeat visitors, which visitors convert to sales, and more.

Either way, many web analytics services provide very useful web traffic reports with information such as the amount of unique visitors to your site, or breakdowns of traffic by geographic location, pages viewed, referring websites, etc. And many services also offer reports on what terms visitors entered into their search engines, (Google, Yahoo, or MSN Bing), in order to arrive at your site. They can even report on technical information about your site’s visitors, like what browsers or operating systems they are using. This information can be very useful for web designers.

Certain stat counters go even further, allowing you to really segment your visitors. So, for instance, they may offer reports that analyze only visitors that came from a particular referring site, or only visitors that arrived at your site through a particular advertising campaign, or only those visitors who made purchases. You may even be able to get an in-depth look at how each visitor pages through your site.

If you have an online business or e-commerce site, you can have your traffic broken down into certain steps, like “who filled out a registration form, who put something in their shopping cart, who got the the checkout page, and who actually paid for the product or service. You can also use an analytics service to track how well your PPC (pay-per-click) ads or doing or how well your email campaigns are going so you can make decisions on which ones to use more often.

If you go even one step further, you can invest in a web analytic service that not only provides you with the data, but also tells you what to do with it. These types of services not only offer an advanced and detailed web traffic report, but also the coaching and consultation that you might require.

Keyword Frequency – Helpful Tips To Getting It Right

By , June 14, 2015 8:14 pm

There are many elements to finding and using keywords in the right way. One of the most important is keyword frequency or keyword density. This is simply a measure of the percentage of times that a keyword shows up in your on site SEO and your articles.

Most online article directories will let you know, in no uncertain terms, if they feel you are keyword stuffing and trying to get an unfair advantage by using too many keywords for your article.

They will make you delete some of the keywords if you have too many. But what is too many? That can be tricky. It really depends on what you are doing with the keywords. SEO may have different requirements than article marketing, for example (and not all article directories will let you know right away if they think you have too many keywords, some will simply not approve your article).

One of the best rules of thumb is to remember that you are writing for people, not search engines. If your writing style has a fluid easy to read flow, that is what is most important.

Often, of course it does depend on what your keyword is, it is not easy to maintain the fluidity of a piece of writing if you try to stuff too many keywords in it.

Another good rule of thumb is to keep your single word keywords to no more than 6% of the total word count and maintain a 3% ratio for long tailed keywords of three or more words. These averages will need to be adjusted depending on your niche, but it is a place to start.

There are several programs online that will help you calculate the percentage of keywords in your article but one method is simply to do a ‘find all’ search in Word. This will highlight the chosen text, in this case your keywords.

That will give you a visual representation of how many times your keyword appears. While it isn’t a percentage it will give you a clearer picture of what your keyword density really is. If you have keywords in several sentences in each paragraph that is probably way too many and you should simply make some changes to the text.

Using software and searching in a Word document can give you a good idea of how many keywords you have in any given piece. But the best overall thing to do is to read your article out loud and make sure it flows.

When you do that it will immediately sound odd if one word or phrase keeps showing up over and over again. Even if it makes sense in the context of the sentence, it is just not a natural way of speaking to keep repeating the same word or phrase all the time.

Even if your keyword can be put in the article many times and still make sense, it still doesn’t mean that is should be in every single paragraph, that is simply too much and it won’t seem natural.

Remember, the whole point of writing articles is to entice the reader to visit your website. That will be hard to do if they stop reading your article because it seems weird or ‘off’. Keep the keyword frequency to within reasonable limits, as I’ve defined above. You will get much better response from your articles if you do.

Google Adwords Keyword Tool – Success Shortcut

By , June 12, 2015 11:44 pm

One of the most popular tools around, and it is totally free to use, for compiling a list of great keywords is the Google Adwords keyword tool. You can use this tool for any keyword research you may have, whether you use the keywords for your website or with your article marketing. You don’t need to be running an Adwords campaign to use the tool.

As a matter of fact, you don’t even need to sign up for Adwords, you can just go to the tool and use it whenever you want to. If you are new to internet marketing you should stay as far away from paid traffic as possible right now. Paid traffic can give you a high rate of return on your investment, but only if you know what you are doing.

Learning to do it right takes time and guess what happens while you are learning? You guessed it, you will be spending a lot of money. That is an expensive education.

With so many wonderful ways to get highly targeted traffic for free, why would you even consider paying for it until you are at the point in your career where you are actually making money?

You will still need great keywords for all of your free traffic generation. Whether you choose to use on site optimization also called search engine optimization or article marketing.

The definition of a ‘good’ keyword can be a little vague but a general idea would be any keyword that gets a lot of monthly searches and has relatively little competition.

What constitutes good monthly searches can vary from one niche to another, but a good rule of thumb is to find keywords that get over 1,500 searches a month but have less than 20,000 competitors. To find the best parameters for your needs and your niche, you may have to test a little bit.

Another aspect of a good keyword is that it is very tightly related to the subject of your website. For example, if you find a keyword for bird watching binoculars that meets all the above criteria, you may be tempted to use it. But if your website is about bird feeders it isn’t relevant to the content of your site and you should avoid using it.

The number of times you should place your keyword in your article is another thing you need to consider. Keyword density again, can be somewhat vague but a good thing to keep in mind is that when you read your article out loud it should sound natural. If you keep repeating the same word or phrase over and over again, it’s not natural and it’s likely that you are using the keyword too often.

Learning the right way to compile a keyword list can truly be the difference between success and failure in your online business. It can also be the difference between things being really difficult and things going more easily.

Using something free like the Google Adwords keyword tool can make your hunt for great, and very profitable, keywords quicker and easier and what could be better than that?

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