Small Business Internet Marketing Techniques

By , January 30, 2015 8:46 pm

Small business internet marketing isn’t just advertising anymore. It used to consist of purchasing ads in various places, and then purchasing specific types of ads, when the internet exploded. Now the difference between advertising and marketing has become very clear. Advertising is something you do that’s very passive.

Yes, you’ll use specific language in any advertising space you purchase to try to entice people to click and buy, but once you’ve put the ad in place, it’s there and it’s not going to change. Even pay-per-click advertising falls into this more passive category.

But with many of the techniques of small business internet marketing, the things you do are far from passive. If you search engine optimize your website, that might seem passive because once you do it, it’s done. But that’s not true.

As you add new pages to your website, you do more tweaking and changing. You’ll use new keywords and different keywords in different areas. Sure, if you use banner ads you’ll change them from time to time, but it’s still much more static that almost any other type of marketing you can do.

And unless you have a huge advertising budget, those static ads like banners and pay-per-clicks probably aren’t going to garner you many sales. It’s the dynamic methods of small business internet marketing that are going to bring people to your website and keep them coming back. And when they keep coming back, they’re once again faced with the things you offer. It can take a person 6 or 7 times seeing an offer before they’re inclined to buy, so the more you get them at your website, seeing your products and services, the more likely it is you’ll make a paying customer out of them.

The most efficient, active method of small business internet marketing that’s guaranteed to let you make frequent contact with your target market is an opt-in mailing list. You can offer some information, a discount, or an ongoing thing like a 5-day course in something relevant to your site to get people to sign up for the mailing list. Once they’ve done that, you have their permission to send emails that will contain links and sales language designed to get them to go to your website and buy.

You won’t want to just start sending ads every day. Come up with something that the people who found your website were probably looking for. If your small business internet marketing plan makes it likely that people will come across your website when looking for ways to keep aphids off of houseplants, for instance, then offer a 3- 5- or 7- day email “course” about how take care of African violets or how to keep houseplants healthy in less than ideal conditions.

Give them something of value, and they’ll give you permission to contact them. Once you have that permission, good small business internet marketing will include emails that contain not just ads, but content to remind them what a valuable resource your website is.

Quality Score Adwords-Factors For Your PPC Business

By , January 28, 2015 11:09 pm

Google seems to rely a lot on various quality scores, yet they are rather miserly in providing information about what factors go into determining the quality score adwords. So, how do you know what you need to work on?

The Google quality score adwords factors will be considered in your Pay Per Click, PPC, campaign and are one factor that will determine how much you can pay for each click.

While it can be confusing and overwhelming at first, taking the time to figure out what changes to make to increase your quality score can help you get a much bigger bang for your advertising buck.

Basically, you can pay less for each click for the same keyword as your competitors if you have a higher quality score.

What that means is that you can invest the same amount of money in your advertising budget but actually get more clicks, if you have a higher quality score.

You can also stomp all over your competition too… how much fun will that be?

Here are some things that you can do to increase your click through rate, and your quality score:

1. Find the most relevant keywords for your website and your niche.

You want targeted keywords, keywords that indicate that the person clicking on your ad are looking for your exact product or service.

This is no time to be vague, you must make sure your keywords are really focused.

2. Make sure that your keywords, and your ad in general, are very closely related to the topic of your website.

The relevance of your ad in relation to the content on your website will be a very big consideration.

If someone clicks on your ad but then almost immediately leaves your site, Google will view that as a sign that your site did not deliver on the promise of information from your ad.

If your ad is talking about a certain type of golf clubs, for example, yet your site doesn’t even mention that same type of golf club, your site isn’t considered relevant and that can hurt you.

3. Create multiple ad groups for multiple landing pages on your site. These ad groups will be arranged around certain keywords.

So, to use the example above, if some of your keywords are about a certain brand of golf clubs you can set up one ad group around that brand of golf clubs.

Then you can set up another ad group around another brand of golf clubs and set up a landing page for just those sets of keywords.

So, it is well worth the time and effort you will have to invest in learning as much as you can about increasing your quality score.

Google isn’t well known for making things easy. As a matter of fact, they seem to enjoy making things as difficult as possible when it comes to trying to increase your quality score.

Take the time to increase your quality score adwords and you will get so much more from your advertising efforts. And who would not want that?

Review of the Pay Per Click Formula

By , January 27, 2015 2:59 am

The Pay Per Click formula is a specific product geared around the pay per click advertising model, and this particular piece of software has received numerous reviews, some which praise it and some which are a little harder on the product in general. This article is meant to read as an honest and unbiased opinion of the pay per click formula.

If you are one of those people who is really interested in learning about how some pay per click marketers are making millions of dollars, then it would be worthwhile to keep reading in order to get a feel for what is possible with this type of marketing online.

The Pay Per Click Formula is a course that centers around the concept of driving pay per click traffic to cost per acquisition lead offers. It is similar in nature to Click Flipping though much cheaper without the $997 buy in amount.

Most of these offers only pay a little bit more than a single dollar per lead. So the real key to being successful when it comes to this formula and the concepts around it is to generate a lot of traffic. And continue to maintain those high traffic numbers in order to generate the conversions that you require in order to generate a steady income from these cost per acquisition lead offers.

The mastermind behind the Pay Per Click Formula course is named Gauher Chaudhry, and unlike most other internet marketers online today, he decided to turn this formula into a physical product that could be purchased. Each of the six modules included in the formula comes with a training manual and a CD that accompanies it.

The six modules included in the training course include “Introduction to PPC – CPA Marketing”, “Building a Keyword Empire”, “Dominating AdWords”, “Dominating Yahoo Search Marketing”, “Dominating MSN AdCenter” and “Dominating Other PPC Search Engines”.

Each of the training manuals is easy to read, understand and then implement into your own marketing campaigns. The CDs are packed with video tutorials that only reinforce the material that is discussed at length in the training manuals, providing an excellent review of the information found within their pages.

The Pay Per Click Formula does touch on some basics as well, including setting up a basic PPC account and how to join and get set up with CPA networks. Having a good working understanding of management sites like AdWords and Yahoo’s Search Network will certainly help you, but most of the basic knowledge that you need is already available in the PPC Formula’s numerous instruction manuals.

If you are serious about learning how to dominate new and interesting pay per click advertising markets by learning about CPA marketing and the concepts surrounding it, then the Pay Per Click Formula is definitely a good way to go because it will introduce you to a new way to generate money on the internet.

Domain Name For Sale – 3 Tips And More

By , January 25, 2015 5:50 am

Many savvy online business owners know that buying an existing domain name can give them an immediate boost in website traffic. Most of these domains have already had a website set up and are receiving traffic so if you buy it, you basically have a business in a box. The trick is knowing where to find a good domain name for sale as well as what makes a good domain name.

Despite what some people say there are still good domain names to be had. It’s simply a matter of finding the right keyword combination. There are two schools of thought as to whether or not you have to have a .com domain name. Some people say absolutely yes while others think a .net is just as good. You have to make that determination for yourself based on your business.

When you start your search for the perfect domain name for sale there are some things you should take into consideration:

1. Make sure the domain name doesn’t have any extra words. Domain names that have words like ‘best’ or ‘easy’ etc. These are filler words and they make the domain name less valuable (though, depending on how much traffic the domain is getting and the strengths of the other keywords in the domain name, it might still be a good name to buy it really just depends on the price).

2. How much traffic does the domain get on a monthly basis? If you are searching for a certain domain name that is rich in keywords, the website associated with that domain should be one in your niche so you should be able to benefit if that domain gets a lot of searches. Getting built in traffic can be a great benefit from buying an existing domain name.

3. Sometimes it just makes sense to buy a new domain name that has no traffic or website. This option is especially a good one for anyone who has a limited budget. You can buy a brand new domain name for around ten dollars and then you can brand it yourself. It will take more time but it will be less expensive.

The most important thing to remember is that you do not want to rely on a free blogging platform like WordPress or Blogger for your domain name. It’s imperative to the long term success of your online business that you have your own domain name for two reasons.

For one thing, with the free sites, you don’t actually own anything. Not much of a foundation for a long term business. And two, you are subject to the (ever changing) rules of the company that is hosting your website such as WordPress or Blogger.

The first step in your quest to find a domain name for sale is to figure out how much you can spend. Than find online domain auction sites and look at the offerings. Don’t overspend thinking that you can turn around and resell it. Buying a domain is a lot like buying a home, if you overpay for it in the first place, you won’t make much when you try to resell it.

Domain Web Hosting – Simple Tips To Help You

By , January 23, 2015 8:09 am

If you are a little confused about some of the terminology you are hearing online such as a domain name and domain web hosting, maybe I can help clarify things a little for you.

A domain name is like an address for your website (similar to the address for a house). It tells people where to go to find your website. The web hosting is more like the land that the house sits on, it’s the ‘physical’ part, the part where the actual data that makes up your website is stored.

There are several types of web hosting plans you can get and many different companies you can buy a web hosting plan from. Most of them are very inexpensive.

For example, you can get unlimited domain name hosting for as little as $10 a month. You may even be able to find other places that are even cheaper and you can also get discounts if you buy long term hosting.

For most people a shared hosting account will handle their needs. This is when thousands of people share one server, each person gets a little bit for their websites.

Think of it like this: there is a big storage facility where you can rent one unit to store all your stuff in. Some of the bigger facilities have hundreds of units but you are only using one small portion, your unit. It’s a similar concept with a shared hosting plan.

You can also get a dedicated hosting plan, this is a better option for bigger sites that get a lot of traffic. A dedicated host means just that, you are the only one using a server, it’s dedicated to you and your sites. This is only needed if you have a huge website that gets a lot of traffic. This option is a lot more expensive than shared hosting, usually costing hundreds of dollars a month.

A hybrid of both dedicated and shared hosting is the VPS hosting. This is a virtual dedicated server where more than one person uses the server. Confusing I know, but think of it as a more expensive (with more options) version of shared hosting and a cheaper (but still with more options than a shared plan) version of dedicated hosting.

The last form of web hosting is the reseller hosting plan. This is simply a plan where you can sign up for a reseller account and get a dedicated server but instead of using the server all by yourself you can resell space on the servers and you will be the one who gets paid.

With so many options it may get overwhelming to decide which type of domain web hosting will be the best choice for your business. For the most part, starting small with the shared hosting will handle most of the needs for the small to mid size internet business. As you grow and get more traffic (and have more money) a dedicated or VPS site may make more sense. But for now, shared is probably your best option.

How Can You Improve Web Site Traffic

By , January 21, 2015 11:08 am

Everyone in internet marketing is searching for ways to improve web site traffic. It is the juice that keeps your online business alive. While it’s true that competition is fierce when it comes to traffic, it is also true that there are several effective ways of doing so. Some are expensive and some are inexpensive (or even free) so you can choose the ways that fit your time and budget. Keep in mind that generating traffic is an ongoing process and that there are constantly new ways to do so on the fast-paced web.

First of all, before you start looking for ways to actually go out and find traffic, make sure that your website is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO (search engine optimization) is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. And if they move you up in search rankings, you will get more traffic to your site. On the contrary, if the search engines don’t like you, they will even penalize you and move you down in ranking.

The concept is simple, but the practice is more complicated. SEO is basically comprised of two elements: keyword optimization and backlinks or incoming links. The search engines determine how relevant your site is based on the keywords that you use in its content. So, if you place the keywords that you are trying to target in the right places, and the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic.

Backlinks are even more important when it comes to SEO. Search engines use backlinks to determine how popular you are. A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking you yours, they will reward you by raising you in ranking. This is because they assume that your site must be worthy if others are linking to you.

There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This will ensure that others will link to you because they genuinely find your site appealing and would recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an adept SEO professional to make sure that this important aspect is taken care of.

There are many other ways to improve web site traffic and they include promoting your website link on Twitter, Facebook, YouTube, relevant online forums, in blogs, with PPC (pay-per-click) advertising, online classified advertising, ezine advertising, article marketing, and more. They all work and they all work well.

Discover Screen Capture Video to Increase Your Profit

By , January 19, 2015 2:49 pm

Have you ever wanted to promote a certain affiliate program and then discovered there are 100’s if not thousands already promoting it. Did you decide not to promote it because of this? Look! The fact is you can still promote it and blow all that competition out of the water. Actually it’s not difficult to do that using screen capture video. Not only is it not too difficult, but it can increase the dollar amount of your affiliate checks dramatically.

Thanks to the very rapid advancement of technology, screen recording software has become a tool that virtually anyone can use. Including you my friend! I’m not going to get into all the different screen capturing programs out there in this article. What I am going to do however is give you some ideas for increasing your profits with your own product or using it to market other marketers affiliate products.

You need to know that Google, MSN and Yahoo love videos. There is evidence that pages with video embedded on them get indexed more quickly. When this happens there is a good possibility you will find your video page jumping to the top pages of the Search Engines.

Incredibly when this happen you will find you are outranking even the top affiliate marketers of that particular product. There is also a good chance you may find your video is outranking the creator of the product your marketing. Now just how cool is that!

However, you must understand that the screen capture video must be closely related to the product your marketing. You are also going to have to make sure you select the best keywords for your potential customers to find your video.

Here’s a little tip for you to find the right keywords for your screen capture video page. Simply, go spy on your affiliate competitors that have been dominating the Search Engines. I know that sounds a little bit underhanded, but it’s not. You see common words of the English language cannot be copyrighted, so it’s entirely ethical for you to spy on your competition.

All you have to do is find your competitors by typing in the product name on the search engines search box. Bingo you will have your top competitors’ right in front of you. Click on the link to their site. Once you get there to the site go to the Tool Menu on your browser window and click on the “View Source”. In most cases you will find the keywords near the very top of the page. Copy the keywords and build your video targeting those keywords.

As your future customers begin to find you they will realize your video is very simple and easy to understand. As they begin to trust you it puts them into a much better frame of mind. In many cases it will be the trigger that pushes the emotional buy button. So that when they click over to your landing page or even directly to the sale page of the product they do so with their credit card in hand.

Screen capture video is not the panacea of search engine domination, but it is one heck of a very effective tool and it can make you thousands of dollars in profit. Just one other quick tip for you, if you feel like you can’t do it, why not outsource it.

Discover The Importance Of Internet Marketing Statistics

By , January 17, 2015 5:18 pm

The Importance Of Internet Marketing Statistics

When you’re promoting your business online, it’s important that you carefully watch your internet marketing statistics. While marketing statistics can often refer more to industry statistics than your own personal marketing results, you’re going to be most concerned with the statistics that apply only to you and your business for right now.

Your internet marketing statistics include everything from the number of pages views for each page of your website, to how many clicks a particular link in an email or advertisement bring you a new customer, to how many of those click-throughs actually purchase something or sign up for your mailing list so you can contact them later.

These statistics are vitally important, because they tell you if your plan is working or not. For instance, if your internet marketing statistics show that an advertisement you placed in a newsletter drew very few people to your site, and few if any of those signed up for your mailing list or purchased anything, you’ll want to reconsider paying for advertising there again. It could be that your ad was ineffective, and it could be that it’s just not a profitable place for you to advertise. Try an ad there similar to one you’ve used somewhere else with good results, and see if the same thing happens. If it does, then the market is probably just not right for your product or service. If the new ad gets a good response, then you’ll know it’s the first ad itself that didn’t do well, not the market.

If you don’t keep a good eye on your internet marketing statistics, then everything becomes guesswork. Since you’re operating a business and not running a psychic phone line, the guesswork isn’t a wise way to run an internet marketing campaign. Are you getting tons of website hits from a particular link, but few are following through and signing up for a list or buying? It’s still possible that it’s just simply not the market for you, or it could be you don’t have very compelling content on your page designed to make people want to sign up for your list.

You’ve probably had your website search engine optimized for certain keywords pertaining to your business. Type them in to a few different search engines and see if your site is in the top 10 or so listings. If it’s not on the front page of listings, most searchers won’t see it at all because so few ever click as far as the second page of results, unless necessary. Page rank is one of the more important internet marketing statistics you can monitor, right along with link performance.

Another way to make your statistics work for you is by looking at page views referred from within your site. The customer is there, and begins looking at different pages. Which ones get the most hits that way? This is one of the internet marketing statistics that can help you see what searchers like the most about your website.

Your Keyword Internet Marketing Strategy Is Cruical To Your Success

By , January 15, 2015 8:39 pm

Keyword internet marketing strategy is something you need to understand very well before you begin your online business. Everything online is geared to getting as much traffic as you can and to do that you need to know which keywords your would be customers are searching for and target those keywords.

Sounds simple enough, doesn’t it? And, in reality, it’s not rocket science but before you jump in to the deep end you need to understand that more goes into good keyword research than just finding out which keywords your customers are using.

For example, let’s say you have a website that sells baby strollers. You would assume that anyone interested in buying a baby stroller would use keywords like “baby stroller” “cheap baby stroller”, “baby stroller sales”, “baby stroller on sale”, etc.

But do you have any idea how many people search for those terms? Do you know how many other competitors are trying to get their websites to rank for those terms (how competitive they are)? Do you know what other terms people may be searching for?

In order to make the most out of your keyword internet marketing strategy you need a full picture, not just an “idea” of what keywords will work and which ones won’t.

Targeting a keyword that gets 100,000 searches a month sounds like a sound strategy and a great way to make huge money. But, not so fast, if it were that easy everyone online would be a millionaire.

The problem is that the keywords that get hundreds of thousands of monthly searches also have a ton of competition. All of these other websites are fighting over that one little keyword crumb. Many of these sites have full time staffs dedicated to optimizing their website so they can rank well for that keyword. Most beginners and small online business owners simply can’t compete.

Not to worry, though, there are many other very viable strategies to follow. The simplest one is to find longer keyword phrases (longtailed keywords) and target those instead.

It’s true, they may only get a few thousand searches a month but they will also have far less competition. And, you can target as many of these long tailed keywords as you want.

So, why fight over the scraps when you can target a dozen or so long tailed keywords that are all getting a 1,000 searches a month? By using this strategy you could very realistically get about 12,000 visitors a month to your website! Not too shabby. Let the big boys fight over the other keywords while you just quietly go about your business.

Ultimately, your online business will live or die by the quantity and quality of the website visitors you get to your site. No matter what method you use to get those visitors, you will need a solid keyword internet marketing strategy. I hope I’ve shown you that trying to go after the highly competitive keywords is more work and most likely won’t net you much reward.”

Adwords Campaign Management-Tools To Build Your Business

By , January 13, 2015 11:48 pm

The whole point of starting an online business or putting your website online, is to get more customers and make more money. To do that, you have many tools you can use, one of the best is a Pay Per Click campaign. Since PPC isn’t really easy, learning the best adwords campaign management is essential.

Pay Per Click, isn’t really as easy as many people would have you believe. Sure, it can be really effective, but only after you’ve learned how to do it… and that will take time and money.

If you don’t learn the basics, and follow them, you won’t have effective PPC campaigns and it will cost you a lot but provide very little return.

So, here are some of the adwords campaign management tips you need to keep in mind:

1. You need to carefully choose your keywords, they must be focused and clear. They must accurately represent what your website is all about and what it is offering to the visitors.

Starting with a solid list of keywords is your number one step. The keywords not only need to be highly relevant to your niche site, they must also have enough monthly searches without being too competitive.

2. Next, you need to come up with ads that are not only enticing but also clear. You don’t want cutesy with your PPC campaign, you want crystal clear.

You want to encourage people to click on your ads but you also want them to be satisfied that your site really offers them what your ad promised them (which is what they are looking for and the reason they clicked on your ad in the first place).

3. You need to understand that Google uses a quality score to determine how much you will pay for each click, among other things.

This quality score is based on several features, not the least of which is your Click Through Rate, CTR.

Google will reward not only a high CTR but also a site that delivers just what the ad said. The site must be highly relevant to the keywords and the ad itself.

In other words, if your ad talks about getting the best price on a certain make or model of t.v. yet your site doesn’t talk about that make or model of t.v., your ad is not very relevant and you will get a lower quality score.

A lower quality score will mean, among other things, that you will pay more for each click.

So a competitor who is targeting the same keywords as you are but who has a higher quality score, will actually pay less for their clicks than you will pay for yours.

As you can see, PPC can be complicated. It is important that you learn all the ins and outs or you will be seeing a lot of your hard earned money going out, but precious little coming back in.

So, I hope I’ve shown you that learning basic adwords campaign management is very important. Not only will it help you get more quality traffic to your website, you can actually spend less doing it.

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