Video Email Marketing – A True Bonaza

By , October 30, 2014 11:08 pm

As with all forms of advertising, they evolve and change. What was once very effective and popular just doesn’t seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It’s not at all uncommon for ‘the king of the hill’ to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It’s on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn’t seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let’s say you’re promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don’t want to give too much away, just enough to be helpful and to get them curious and interested in learning more). Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It’s like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).

To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website. Also, don’t send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they’re going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That’s happening because it’s very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they’ll like you, trust you, and buy from you.

How Pay Per Click Software and Optimization Options Work

By , October 29, 2014 2:17 am

Have you heard about pay per click optimization through pay per click software? This is software that is designed to track your conversions before reporting back to you, giving you the details you need on what is working, and what is not working. By making use of pay per click software for pay per click campaign optimization, you are putting yourself ahead of the crowd. When doing so you are topping potentially hundreds of thousands of other pay per click marketers, because while they are out there wondering why they are having trouble, you are optimizing your pay per click marketing campaigns in one of the most efficient ways possible.

In order to perform the necessary conversion tracking for your pay per click campaigns, you need to have a tracking ID that is attached to all of your destination URLs. Thus making sure that said tracking ID passes through all the way to the merchant’s thank you page. Which in turn makes sure that you can earn some money, each and every time the merchants you are working with, complete a sale based on your campaigning.

Because merchants, on average, have a much easier time of tracking conversions with their own proprietary software, which you as an affiliate don’t have access to, you need something else. As an affiliate your needs are not the same as the merchants. Therefore, options for affiliate marketers who want some kind of pay per click software, for tracking, are different if they want to optimize their pay per click campaigns.

Using pay per click software is a great way to track your conversions, but it means adding tracking IDs to your keyword level destination addresses, when you put your URLs together for ad campaigns; using pay per click services like AdWords with Google, Search Marketing with Yahoo or Ad Center with Microsoft. This is not the only option available when it comes to pay per click software.

You can also apply tracking addresses on the fly using tracking software in order to optimize your conversions and ensure that your pay per click advertising is as effective as it can be. Rather than spending a fortune on your pay per click traffic generation, you need to find a better way to optimize your campaigns. You do this with software designed specifically for tracking your pay per click campaigns to determine what works and what does not work.

You want to be able to use pay per click software to import your pay per click advertising campaigns into a software program that will track conversions. In doing so it will show you what is and is not working on a real time basis. This will involve rewriting your destination URLs so that the visitor is redirected through a tracking script.

Your pay per click software and optimization options will generate a unique ID for tracking the visitor so that no matter what they do or where they go, their activity will be stored and you will better be able to determine what they did on the merchant’s site. Most importantly it will tell you whether or not they made a purchase. These are the most important details in determining whether your conversions are efficient or effective.

How To Choose Keywords – That Make Money For You

By , October 27, 2014 5:11 am

Traffic! That is the most important thing you will need if you want to make money online. It can not just be any traffic, never has the idea of quality over quantity been more important than it is when you learn how to choose keywords.

The keywords you choose will determine how much traffic you get, how much it will cost you (if anything) and what quality level the traffic you get is. Again, never let the numbers make you go crazy. You need to only get visitors to your website who are interested in what you have to offer.

Ideally, the traffic you get will consist of people who are actively looking for the information, or the product and service you are offering. It’s all about you finding the visitors who will take the action you want them to take.

That action could be to make a purchase or to sign up to a newsletter. As long as the visitors you are getting are highly targeted, you will make more conversions and more sales, period. And that is what every one has an online business for.

If you don’t have much money, don’t worry, there are many fantastic keyword tools online and one of the best won’t cost you a penny. The Google Keyword Tool is available to anyone online. Since Google is one of the biggest search engines, it would only stand to reason that they know which search terms are getting the searches and which ones are not.

This is an important point to keep in mind though (it is also a common beginner mistake) when it comes to finding good keywords, bigger is not always better.

At first glance it might seem like a good idea to use only those 1 or 2 word keywords that get the most searches. The problem with those keywords is that they will also have the most competition. Unless you are really experienced you will not rank high for those competitive keywords and they will not do you any good.

Instead, focus on the longer keyword phrases that may not get quite as many searches per month but also don’t have nearly as much competition. Those are the keywords you should target. If you can compile a list of a dozen or so of those keywords you will have a good chance of ranking well.

You can rank well for all of them, not just one or two. So if you figure that each keyword gets an average of 1,500 searches a month and you can rank on the first page for those keywords, that is a lot of free very targeted traffic.

Keywords, and the traffic they produce, are the backbone of your business online. It’s very important that you take the time to learn how to choose keywords. There are several parameters that you need to keep in mind and some of those parameters may change a little depending on what you are doing with those keywords (SEO, PPC, article marketing, etc.).

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